Retail Management And Visual Merchandising detailed syllabus for Textile Chemistry (TC) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the TC students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Textile Chemistry 5th Sem scheme and its subjects, do visit TC 5th Sem 2021 regulation scheme. For Professional Elective-II scheme and its subjects refer to TC Professional Elective-II syllabus scheme. The detailed syllabus of retail management and visual merchandising is as follows.
Course Objectives:
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Unit I
THE CONCEPT OF RETAIL MANAGEMENT 9
Retailing, current global and Indian retail scenario in garment and fashion, key drivers of Indian apparel retail business, growth of organised apparel retail in India; understanding the Indian retail economics, foreign direct investment in Indian apparel retail.
Unit II
RETAIL BUSINESS 9
Operational excellence, customer service strategies, pricing strategies, inventory levels and merchandise availability as a strategy, case studies on Indian and International retail stores, retail business formats, retail management information system
Unit III
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Unit IV
VISUAL MERCHANDIZING 9
Visual merchandising as a communication tool, presentations in visual merchandising, visual merchandising and enhanced customer buying decision, interiors with respect to brand, sensory elements, signs and graphics, focal point for season and type of sale; case studies on visual merchandising
Unit V
FASHION E-COMMERCE 9
An introduction to fashion e-commerce, apparel and fashion e-business, s-commerce vs. ebusiness, economic forces – advantages – myths – e-business models, design, develop and management of e-business, web and social networking, mobile commerce – business applications, classifications, and models, payments, security and legal requirements
Course Outcomes:
At the end of this course, the students would have knowledge on
- The concept of retail management
- Retail business
- Concept of store planning, merchandise management
- Visual merchandizing
- Fashion e-commerce, s-commerce ,apparel and fashion e-business
Text Books:
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Reference Books:
- Efraim Turban., Jae K. Lee., David King., Ting Peng Liang., and Deborrah Turban., “Electronic Commerce -A managerial perspective”, Pearson Education Asia, 2012, ISBN: 0139752854 / ISBN: 978-0139752858
- John Fernie, Suzanne Fernie and Christopher Moore, “Principles of Retailing”, Reed Elsevier India Private Limited, New Delhi, 2007.
For detailed syllabus of all the other subjects of Textile Chemistry 5th Sem, visit TC 5th Sem subject syllabuses for 2021 regulation.
For all Textile Chemistry results, visit Anna University TC all semester results direct link.