Retail Management and VIsual Merchandising Fashion Tech 7th Sem Syllabus for B.Tech 2017 Regulation Anna Univ (Professional Elective IV) detail syllabus for Fashion Technology (Fashion Tech), 2017 regulation is collected from the Anna Univ official website and presented for students of Anna University. The details of the course are: course code (FT8072), Category (PE), Contact Periods/week (3), Teaching hours/week (3), Practical Hours/week (0). The total course credits are given in combined syllabus.
For all other fashion tech 7th sem syllabus for b.tech 2017 regulation anna univ you can visit Fashion Tech 7th Sem syllabus for B.Tech 2017 regulation Anna Univ Subjects. For all other Professional Elective IV subjects do refer to Professional Elective IV. The detail syllabus for retail management and visual merchandising is as follows.
Course Objective:
- To introduce the students, the fashion business segments, retail management concepts
- To acquaint the students with fashion communication tools
Unit I
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Unit II
Operational excellence, customer service strategies, pricing strategies, inventory levels and merchandise availability as a strategy, case studies on Indian and International retail stores, retail business formats, retail management information system
Unit III
Objectives of store planning, location, design, retail image mix, layout plan for retail stores. Buying, mark-up and mark-down in merchandise management, private labels; apparel franchising- types, Key success factors
Unit IV
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Unit V
An introduction to fashion e-commerce, apparel and fashion e-business, s-commerce vs. ebusiness, economic forces – advantages – myths – e-business models, design, develop and management of e-business, web and social networking, mobile commerce – business applications, classifications, and models, payments, security and legal requirements
Course Outcome:
Upon completion of the course, the student shall know
- The concept of retail management
- The concept of visual merchandizing
- e-commerce, s-commerce
Text Books:
- Gibson G. Vedamani., Retail Management Functional Principles and Practices”, Third Edition, Jaico Publishing House, 2003, ISBN -10:81-7992-151-4
- Martin.M. Pegler., Visual Merchandising and Display, (fifth edition), Fair Child Publications, 2011, ISBN 10: 1563674459
- Harvey M.Deitel., Paul J.Deitel., and Kate Steinbuhler., e-business and e-commerce for managers, Pearson, 2011, ISBN: 0130323640 | ISBN-13: 9780130323644
References:
- Efraim Turban., Jae K. Lee., David King., Ting Peng Liang., and Deborrah Turban., Electronic Commerce -A managerial perspective, Pearson Education Asia, 2012, ISBN: 0139752854 / ISBN: 978-0139752858
- John Fernie, Suzanne Fernie and Christopher Moore, Principles of Retailing, Reed Elsevier India Private Limited, New Delhi, 2007.
For detail syllabus of all other subjects of B.Tech Fashion Tech, 2017 regulation do visit Fashion Tech 7th Sem syllabus for 2017 Regulation.
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