Package Design and Standards detailed syllabus for Printing & Package Technology (PPT) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the PPT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Printing & Package Technology 8th Sem scheme and its subjects, do visit PPT 8th Sem 2019 regulation scheme. For Professional Elective-VI scheme and its subjects refer to PPT Professional Elective-VI syllabus scheme. The detailed syllabus of package design and standards is as follows.
Course Objective:
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Unit I
Introduction
Packaging and Modern Merchandising, Marketing Requirements, Brand Management, Product Lifecycle, Planning for change, Basic considerations of package development -structural development, packaging coordination, graphics, packaging line engineering, cost of development; Economic considerations: package cost vs. product cost
Unit II
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Unit III
Graphic Design
Demographics and Psychographics, The Retail Environment, Fundamental Messages, Equity and Brand Names, Role of Graphics, Text, Colour, Graphic Design Basics, Package Design and Marketing Studies, Package Aesthetics, Decoration Aspects, Layout and Feature Selection.
Unit IV
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Unit V
Softwares for Designing
CAD software for Package Designing, drafting, mould design; Simulation software for package performance and manufacturing.
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Text Books:
- Marianne R. Klimchuk and Sandra A. Krasovec, “Packaging Design: Successful Product Branding from Concept to Shelf”, Wiley, 2006,
- Walter Soroka, “Fundamentals of packaging technology”, 3rd Edition, Institute of packaging professionals, Naperville, Illinois, USA, 2002
References:
- Aaron L. Brody and Kenneth S. Marsh, “The Wiley Encyclopedia of Packaging Technology”, 1997
- Giles Calver, “What is Packaging Design?: Essential design handbook”, Rotovision, 2004
- Steven DuPuis, John Silva, “Package Design Workbook: The Art and Science of Successful Packaging”, Rockport Publishers, 2008
For detailed syllabus of all the other subjects of Printing & Package Technology 8th Sem, visit PPT 8th Sem subject syllabuses for 2019 regulation.
For all Printing & Package Technology results, visit Anna University PPT all semester results direct link.