Marketing Management detail syllabus for Industrial Engineering & Management (Ind Engg & Mang), 2017 regulation is taken from Anna University official website and presented for students of Anna University. The details of the course are: course code (MG8892), Category (PC), Contact Periods/week (3), Teaching hours/week (3), Practical Hours/week (0). The total course credits are given in combined syllabus.
For all other ind engg & mang 8th sem syllabus for be 2017 regulation anna univ you can visit Ind Engg & Mang 8th Sem syllabus for BE 2017 regulation Anna Univ Subjects. The detail syllabus for marketing management is as follows.”
Course Objective:
- To enable students to deal with newer concepts of marketing concepts like strategic marketing segmentation, pricing, advertisement and strategic formulation. The course will enable a student to take up marketing as a professional career.
Unit I
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Unit II
Buying Behaviour and Market Segmentation
Cultural, demographic factors, motives, types, buying decisions, segmentation factors – demographic -Psycho graphic and geographic segmentation, process, patterns.
Unit III
Product Pricing and Marketing Research
Objectives, pricing, decisions and pricing methods, pricing management. Introduction, uses, process of marketing research.
Unit IV
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Unit V
Advertising, Sales Promotion and Distribution
Characteristics, impact, goals, types, and sales promotions – point of purchase – unique selling proposition. Characteristics, wholesaling, retailing, channel design, logistics, and modern trends in retailing, Modern Trends, e-Marketing.
Course Outcome:
- The learning skills of Marketing will enhance the knowledge about Marketers Practices and create insights on Advertising, Branding, Retailing and Marketing Research.
Text Books:
- Philip Kolter and Keller, Marketing Management, 14th Edition, Prentice Hall of India, 2012.
- Chandrasekar, K.S., Marketing Management Text and Cases, 1st Edition, Tata McGraw Hill – Vijaynicole 2010.
References:
- Adrain palmer, Introduction to Marketing Theory and practice, Oxford university press IE 2004.
- Czinkota and Kotabe, Marketing Management, Thomson learning, Indian edition 2007
- Donald S. Tull and Hawkins, Marketing Research, Prentice Hall of India-1997.
- Graeme Drummond and John Ensor, “Introduction to marketing concepts”, Elsevier, Indian Reprint, 2007.
- Philip Kotler and Gary Armstrong Principles of Marketing Prentice Hall of India, 2000.
- Ramasamy and Nama kumari, Marketing Environment: Planning, implementation and control the Indian context, 1990.
- Steven J.Skinner, Marketing, All India Publishers and Distributes Ltd. 1998.
For detail syllabus of all other subjects of BE Ind Engg & Mang, 2017 regulation do visit Ind Engg & Mang 8th Sem syllabus for 2017 Regulation.
Dont forget to download iStudy for latest syllabus and results, class timetable and more.