Entrepreneurship Development detailed syllabus for Rubber & Plastic Technology (RPT) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the RPT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Rubber & Plastic Technology 7th Sem scheme and its subjects, do visit RPT 7th Sem 2019 regulation scheme. For Professional Elective-VI scheme and its subjects refer to RPT Professional Elective-VI syllabus scheme. The detailed syllabus of entrepreneurship development is as follows.
Course Objective:
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Unit I
Quality of Entrepreneurs
Entrepreneurs – Mindset, character, motivation. Competencies – creativity, innovation, risk taking, leadership, communication. Negotiation and networking skill. Myths about entrepreneurs; benefits and drawbacks of entrepreneurship. Reasons for a venture failure. Successful first generation entrepreneurs in leather sectors – case study.
Unit II
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Unit III
Financial Management
Business Finance – Forms of ownership, Financial projections and pro- forma of profit and loss account, cash flow statements; production and marketing budgets. Capital budgeting and investment analysis, breakeven point and sensitivity analysis to decide on a tannery proposal. Source of funds – own funds, banks, long term development financial institutions, Angel investors, Venture Capitalist, Public issue (IPO). Taxes -VAT, Service Taxes, Excise and Customs duties, CST, GST (proposed), tax exemptions for exports and SEZ. Controlling business – working capital control and cost control; inventory, procurement and receivables control. Quality control. Sales and marketing expenses control. SCM for leather sector.
Unit IV
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Unit V
Business Development Strategies
Building Business – Market plan, market research, competitive analysis, formulating competitive marketing strategy – Segmenting, Targeting and Positioning of the brand. Formulating marketing mix – 4 P. Personal selling, managing a sales team. Distribution and CRM Strategy. New Product development. E-commerce fundamentals; strategy for expansion. Franchising – benefits and drawbacks of franchising. Global marketing – overseas marketing strategies; export documentation. Mergers and Acquisitions – synergy and valuation. Intellectual Property – patterns, trademarks, copy rights and trade secrets to grow the business in leather sector.
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
References:
- Entrepreneurship – D.F. Kuratko and T.V.Rao – Cengage Learning -2012 ; ISBN -978-81315-1716-1
- Entrepreneurial Development – Dr. S.S. Khanna – S. Chand -2012 ISBN – 81- 2191801-4
- Handbook for New Entrepreneurs – P.C. Jain – Entrepreneurship Development Institute of India – 2010; ISBN:13 : 978-0-19-565224-6
- Essentials of Entrepreneurship and Small Business Management – Thomas W. Zimmerer, Norman M. Scarborough – PHI Learning Ltd New Delhi. ISBN : 978 – 81203-3911-8
- http://smallb.in/entrepreneurship – A SIDBI initiative
- http://business.gov.in/ – Business Knowledge Resources for SMEs
- http://www.dcmsme.gov.in/ – Development Commissionaire (MSME) Ministry of Small Micro Medium Industries
For detailed syllabus of all the other subjects of Rubber & Plastic Technology 7th Sem, visit RPT 7th Sem subject syllabuses for 2019 regulation.
For all Rubber & Plastic Technology results, visit Anna University RPT all semester results direct link.