Apparel Marketing and Merchandising detailed syllabus for Fashion Technology (FT) for 2021 regulation curriculum has been taken from the Anna University official website and presented for the FT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Fashion Technology 6th Sem scheme and its subjects, do visit FT 6th Sem 2021 regulation scheme. The detailed syllabus of apparel marketing and merchandising is as follows.
Course Objectives:
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Unit I
FASHION INDUSTRY OVERVIEW 9
Segments of the fashion industry – history and categories, – influence of the customer; different generations and motivations behind the changes. Apparel business practices; business operations of domestic and export oriented of Indian apparel industries, consumer buying behavior, Market segmentation, market positioning.
Unit II
MARKETING FOR APPAREL AND TEXTILE PRODUCTS 9
Uniqueness of apparel market, core concepts and orientation towards market place, strategies and planning, market research and forecast, customers, consumer markets and business markets, market segments and brand building, brand positioning and competition, programmatic marketing; digital and autonomous interventions, conversational interfaces – Artificial intelligence chat bots
Unit III
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Unit IV
SOURCING 9
Understanding the basics of sourcing, sourcing strategy and best sourcing practice in apparel and textile businesses, supply chain and demand chain, sourcing negotiations, global co-ordination in sourcing, materials management and quality in sourcing, quick response, ERP, supplier partnership in sourcing, JIT technology, made to fit.
Unit V
EXPORT DOCUMENTATION AND POLICIES 9
Government policies, guide lines for apparel export and domestic trade, tax structures and government incentives in apparel trade; export documents and its purposes, banking activities, Letter of credit, logistics and shipping, foreign exchange regulation, export risk management and insurance; export finance, Special economic zones.
Course Outcomes:
Upon completion of this course, the student would be able to
- Explain the international apparel business and role of Asian countries in the apparel and fashion trade
- Apply the concepts of marketing in the apparel industry
- Explain the concepts of merchandising and new product development
- Explain the apparel product dynamics in a market and relateit along the value chain.
- Understand Export documentation and policies
Text Books:
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Reference Books:
- Shivaramu S.,” Export Marketing” – A Practical Guide to Exporters”, Wheeler Publishing, Ohio, 1996, ISBN: 81-7544-166-6
- Warren. J. Keegan and Mark.C.Green , “Global Marketing”, Pearson Prentice Hall, New Delhi, 2005.
- Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha , “Marketing Management A South Asian Perspective”, Pearson Education, New Delhi, 2006
- NairSuja.R,”RetailManagement”,HimalayaPublishingHouse,2008.
- John Donnellan “Merchandise Buying and Management”, Farichild Publications,inc.,NewYork,2002
For detailed syllabus of all other subjects of Fashion Technology, 2021 regulation curriculum do visit FT 6th Sem subject syllabuses for 2021 regulation.
For all Fashion Technology results, visit Anna University FT all semester results direct link.