Fashion Forecasting Fashion Tech 8th Sem Syllabus for B.Tech 2017 Regulation Anna Univ (Professional Elective VI) detail syllabus for Fashion Technology (Fashion Tech), 2017 regulation is collected from the Anna Univ official website and presented for students of Anna University. The details of the course are: course code (FT8013), Category (PE), Contact Periods/week (3), Teaching hours/week (3), Practical Hours/week (0). The total course credits are given in combined syllabus.
For all other fashion tech 8th sem syllabus for b.tech 2017 regulation anna univ you can visit Fashion Tech 8th Sem syllabus for B.Tech 2017 regulation Anna Univ Subjects. For all other Professional Elective VI subjects do refer to Professional Elective VI. The detail syllabus for fashion forecasting is as follows.
Course Objective:
- To impart knowledge on principles marketing, marketing research. Domestic and international market.
Unit I
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Unit II
Fashion, Fad, style – Application – Society Fashion and individual fashion – their Coordination -wardrobe.
Unit III
Applied illusions – Physical effects- Overall height – over all weight – Covering body defects by design – Visual design in Dress in Australia – Brazil – Germany – India – Japan – Nigeria.
Unit IV
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Unit V
Fashion Products and its importance – Fashion Industry and new Product Development – Fashion Designers role in apparel market – Branded Products – personal labels – stores that seek the merchandise.
Course Outcome:
- The students will have understanding on principles of marketing, factors affecting domestic and international market, fashion trends and consumer behaviour.
Text Books:
- Marian L. Davis, Visual Design in Dress, Prentice Hall Inc., 1976.
- Elaine Stone, Fashion Merchandising, Blackwell Science Ltd., 2000.
- Mike Easey, Fashion Marketing, Blackwell Science, 2002.
References:
- Maurice J.Johnson and Evelyn C.moore, Apparel Product Development, Prentice Hall Inc., 2001.
For detail syllabus of all other subjects of B.Tech Fashion Tech, 2017 regulation do visit Fashion Tech 8th Sem syllabus for 2017 Regulation.
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