Digital marketing detailed syllabus for Information Technology (IT) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the IT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Information Technology 6th Sem scheme and its subjects, do visit IT 6th Sem 2021 regulation scheme. For Professional Elective-V scheme and its subjects refer to IT Professional Elective-V syllabus scheme. The detailed syllabus of digital marketing is as follows.
Course Objectives:
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Unit I
INTRODUCTION TO ONLINE MARKET 6 Online Market space- Digital Marketing Strategy- Components – Opportunities for building Brand Website – Planning and Creation – Content Marketing.
Unit II
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Unit III
E- MAIL MARKETING 6 E- Mail Marketing – Types of E- Mail Marketing – Email Automation – Lead Generation – Integrating Email with Social Media and Mobile- Measuring and maximizing email campaign effectiveness. Mobile Marketing- Mobile Inventory/channels- Location based; Context based; Coupons and offers, Mobile Apps, Mobile Commerce, SMS Campaigns-Profiling and targeting
Unit IV
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Unit V
DIGITAL TRANSFORMATION 6 Digital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social Media, Web Analytics – Changing your strategy based on analysis- Recent trends in Digital marketing.
Practical Exercises:
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Course Outcomes:
- To examine and explore the role and importance of digital marketing in todays rapidly changing business environment..
- To focuses on how digital marketing can be utilized by organizations and how its effectiveness can be measured.
- To know the key elements of a digital marketing strategy.
- To study how the effectiveness of a digital marketing campaign can be measured
- To demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs.
Text Books:
- Fundamentals of Digital Marketing by Puneet Singh Bhatia;Publisher: Pearson Education;
- First edition ( July 2017);ISBN-10: 933258737X;ISBN-13: 978-9332587373.
- Digital Marketing by Vandana Ahuja ;Publisher: Oxford University Press ( April 2015). ISBN-10: 0199455449
- Marketing 4.0: Moving from Traditional to Digital by Philip Kotler;Publisher: Wiley; 1st edition ( April 2017); ISBN10: 9788126566938;ISBN 13: 9788126566938;ASIN: 8126566930.
- Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited..
- Barker, Barker, Bormann and Neher(2017), Social Media Marketing: A Strategic Approach, 2E South-Western ,Cengage Learning.
- Pulizzi,J Beginner’s Guide to Digital Marketing , Mcgraw Hill Education
For detailed syllabus of all the other subjects of Information Technology 6th Sem, visit IT 6th Sem subject syllabuses for 2021 regulation.
For all Information Technology results, visit Anna University IT all semester results direct link.