B.Arch

AR3026: Professional Service Firm, Management and Excellence syllabus for B.Arch 2021 regulation (Professional Elective-VI)

Professional Service Firm, Management and Excellence detailed syllabus for Bachelor of Architecture (B.Arch) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the B.Arch students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.

For Bachelor of Architecture 10th Sem scheme and its subjects, do visit B.Arch 10th Sem 2021 regulation scheme. For Professional Elective-VI scheme and its subjects refer to B.Arch Professional Elective-VI syllabus scheme. The detailed syllabus of professional service firm, management and excellence is as follows.

Professional Service Firm, Management and Excellence

Course Objectives:

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Unit I

PROFESSION, PROFESSIONAL AND PROFESSIONAL SERVICE FIRM 9 Definition of profession and professional. Attributes of a profession- unique body of knowledge, standards of entry, code of ethics, service orientation to the profession, sanctioning organisation. Professional service firm. Differences between a professional service firm and business firm, manufacturing firm and other services firm. Brief outline of aspects involved in a professional service firm – ethical and professional vision of firm, legal foundation of firm, form of organisation, organisational structure, financial strategies, project implementation, client relationship, professional conduct, human resource practices, team work, leadership, nurturing of key competencies, innovation and excellence, perception of firm by clientele and public, future vision.

Unit II

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Unit III

HUMAN RESOURCE MANAGEMENT 9 Importance of skills and sensitivity in working as teams and organisations. Human performance and capabilities. Importance of human resources management at the individual, organisational and societal levels. Individual behaviour and organisational behaviour. Perception, attitude, values, morals, ethics, responsibilities. Communication process and information management. Group behaviour and teams. Role of effective leadership. Motivation concepts and processes. Conflict management. Stress management. Transactional analysis. Leadership in professional service firms. Challenges of building a high performance team of professionals.

Unit IV

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Unit V

REFLECTIVE PRACTICE 9 Reflective practice as approach to enable professionals use their knowledge explicitly in practical situations, combine action and learning effectively, give flexibility and openness to innovate and evolve. Concept of Reflective Practice. Approaches to address problems. Theory in Use and Espoused Theory. Reflective practice as thinking in action. Ways of generating knowledge to solve issues and problems- Experimentation, Speculation, Imagination, Scientific Method, Statistical Analysis, cycle SECI, Modelling, Mental models and virtual worlds. Framing (tacit framing, Analysing and understanding assumptions and values, reframing, paradigm shifts), Conceptual innovation, Design. New democratic, collaborative and innovative approaches to reflective practice. Social enterprises and entrepreneurship. Literature case studies and first hand studies of practices in different creative disciplines, including architecture, in the above topics.

Text Books:

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Reference Books:

  1. Jagat Trivedi, IIM: Insights Into Managing: A Must Read for Leaders, Managers, Aspiring Managers, Students, and Entrepreneurs, Outskirts Press, 2013.

For detailed syllabus of all the other subjects of Bachelor of Architecture 10th Sem, visit B.Arch 10th Sem subject syllabuses for 2021 regulation.

For all Bachelor of Architecture results, visit Anna University B.Arch all semester results direct link.

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