B.Arch

AR3020: Design Communication syllabus for B.Arch 2021 regulation (Professional Elective-V)

Design Communication detailed syllabus for Bachelor of Architecture (B.Arch) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the B.Arch students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.

For Bachelor of Architecture 9th Sem scheme and its subjects, do visit B.Arch 9th Sem 2021 regulation scheme. For Professional Elective-V scheme and its subjects refer to B.Arch Professional Elective-V syllabus scheme. The detailed syllabus of design communication is as follows.

Design Communication

Course Objectives:

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Unit I

INTRODUCTION TO DESIGN COMMUNICATION 10 Introduction to design communication as an integral part of the architectural design process. Outline of attributes of architecture that can be communicated and the modes of communication- text, visuals, drawings etc., Brief overview of how design has been communicated across history through popular diagrams and drawings of notable architecture/ architects works. Design Communication by contemporary architects/ visualisers – Diagrams by BIG, Models by Richard Meier, Visualisations by Squint/Opera, Presentations by Heatherwick Studio, Social Media by Malone Maxwell Borson Architects. Analysis of award-winning competition drawings and media. Understanding of popular modes of design communication through exercises based on case studies of architects work through first hand study, websites, other collected data,etc

Unit II

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Unit III

COMMUNICATING DESIGN INTENT IN THE DESIGN PRODUCT 13 Exercises in design communication involving bringing out the design intent inherent in the design product. Exercises can be based on a studio project completed in the previous semester by students themselves or other students work. Discussion and dialogue on the various attributes to be communicated and finalising best way to communicate. Sheet sizing, scale and composition. Manual sketching and rendering. 2D & 3D Digital Drawings Revit, Sectional Perspective, Exploded Axonometry, Hybrid Visualisation, Interactive 3D rendering, Immersive 3D, Presentations in Videos, GIFS, Visualisation overlays on Videos. Projection mapping and interactive 3D printed models, VR Animation, Augmented Reality and Immersive Experiences – exploring design studio projects using any of the tools like Unity 3D, Maya, 3DS Max. Autodesk Live, Fuzor, Shapespark, Unreal Engine, Autodesk Stingray, Steam Unigine, Arki.

Unit IV

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Course Outcomes:

  • Awareness of the importance of design communication as a necessary part of architects work.
  • Knowledge about current trends in design presentation and communication.
  • Ability to employ latest technology in expressing design intent and programs.
  • Exposure to allied fields that are associated with architectural design communication.

Text Books:

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For detailed syllabus of all the other subjects of Bachelor of Architecture 9th Sem, visit B.Arch 9th Sem subject syllabuses for 2021 regulation.

For all Bachelor of Architecture results, visit Anna University B.Arch all semester results direct link.

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