Agricultural Business Management detailed syllabus for Agriculture Engineering (Agri) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the Agri students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Agriculture Engineering 6th Sem scheme and its subjects, do visit Agri 6th Sem 2021 regulation scheme. For Professional Elective-IV scheme and its subjects refer to Agri Professional Elective-IV syllabus scheme. The detailed syllabus of agricultural business management is as follows.
Course Objectives:
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Unit I
CONCEPTS OF AGRICULTURAL BUSINESS Agri-business – scope, characteristics, types. Management – importance, definition, management and administration, management thoughts, Small business – characteristics and stages of growth -Management functions – planning, organizing, leading.
Unit II
AGRI – BUSINESS ORGANIZATION Principles, forms of agri-business organizations, staffing, directing, supervision and motivation. Controlling – types, performance evaluation and control techniques. Management approaches -Profit Centered Approach, Management by objectives and Quality Circles. Strength, Weakness, Opportunities and Threat (SWOT) Analysis.
Unit III
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Unit IV
AGRICULTURAL BUSINESS FINANCE Forms of agri-business organizations – Role of lead bank in agribusiness finance – Financial management. Acquiring capital- Budget analysis. Concepts and determinants- Business project scheduling of raw material procurement – production management – launching products (branding, placement) – Input marketing promotion activities.
Unit V
MARKET PROMOTION AND HUMAN RESOURCES Agricultural products – marketing promotion activities – product pricing methods. District Industries Centre – Consumer survey – Agricultural inputs retailing – Market potential assessment – types of distribution channels – Return on Investment – Personnel management. Recruitment, selection and training – Technology in Agri Business
Text Books:
- Himanshu, “Agri Business Management – Problems and prospects”, Ritu Publications, Jaipur, 2005.
- Smita Diwase, “Indian Agriculture and Agribusiness Management”, Krishi resource Management Network, Pune 2004.
Reference Books:
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Course Outcomes:
- Understand the concepts and fundamentals of management with reference to agribusiness.
- Gain knowledge about organization and functioning of different institutions involved in agriculture marketing
- Understand the different concepts of inventory management of agricultural inputs
- Expose students to various concepts of financing Agri Business
- Have the knowledge of marketing agricultural products and the techniques involved
For detailed syllabus of all the other subjects of Agriculture Engineering 6th Sem, visit Agri 6th Sem subject syllabuses for 2021 regulation.
For all Agriculture Engineering results, visit Anna University Agri all semester results direct link.