VIsual Design and Dtp detail TNDTE Diploma syllabus for Apparel Technology (PT), M scheme is extracted from TNDTE official website and presented for diploma students. The course code (38232), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below. The syllabus PDFs can be downloaded from official website.
For all other printing tech 3rd sem syllabus for diploma m scheme tndte you can visit Printing Tech 3rd Sem Syllabus for Diploma M Scheme TNDTE Subjects. The detail syllabus for visual design and dtp is as follows.
Rationale:
Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colours, fonts, and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand. Graphic design helps clarify meaning and ease communication from one person (persons) to another, and it does so in a few ways.
Objectives:
At the end of the study of III Semester the student will be able to:
- Introduce the Visual Design and DTP.
- Know the history of Visual Communications.
- Acquire basic graphic skills in visual communication.
- Learn basics of Design and Layout.
- Understand Typography.
- Learn to organize content as per hierarchy.
- Use the types effectively with emphasis on readability and legibility.
- Understand the world of colour and its impact on readers.
- Learn layout principles for various printed products.
- Understand software used in the Graphic Arts industry.
Detailed Content:
Unit I
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Unit II
Typography
- Measurements followed in typography – Point and Pica. Anatomy of types — X height, Ascender and descender, base line and body width.Parts of type face – arm, stroke, bracket, bowl, terminal, serif, hairline, count, stem and spine.
- Type groups – sanserif, serif, novelty/decorative, black letter and roman old style, type face, type font, type family, type style, modern typefaces, display types, true type and open type. Initials – raised and dropped.
- Importance of Legibility and Readability, Vector fonts and bitmapped fonts, Logos and trademarks.
Unit III
Colour Dynamics
- Fundamentals of Colour, visible spectrum, primary, secondary and tertiary colours, subtractive colour and additive colour theory, process colour, spot colour/pantone, tint, shade and tones.
- Colour wheel – purpose and diagram, monochromatic, analogue, complimentary, split complementary and triad colors.
- Psychological effects of colours – warm and cool colours.
- Setting the environment for Colour works – Color Temperature.
Unit IV
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Unit V
Print Publishing
- Dummy preparation, proof reading, proof reading marks, printers mark – crop, trim, bleed slug and registration, considerations for print production.
- Designing of other printed products – brochure, leaf let, visiting card, invitation, booklet and folders.
- Feasibility of various graphic designing and pagination software (Photoshop, Illustrator, CorelDraw, Adobe In-design, Quark Xpress or FOSS)
- Understanding file formats – TIFF, JPEG, PDF, GIF, EPS and PNG.
Reference Books:
- Fundamentals of copy and layout (third edition): National text book company, Illinois, USA
- Exploring Publication design: by Poppy Evans – Publisher: Thomson – Delmar learning; UK
- Exploring Typography: by Tova Rabinowitz – Publisher: Thomson – Delmar learning; UK
- Making digital type look good-Bob Gordon-Thames and Hudson
- Typography and typesetting- van Nostrand Reinhold,Newyork
- Magazine Design-Stacey king-Rockport Publishers.
For detail syllabus of all other subjects of BE Printing Tech, M scheme do visit Printing Tech 3rd Sem syllabus for M scheme.
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