Apparel Merchandising detail syllabus for Apparel Technology (113), M scheme is taken from TNDTE official website and presented for diploma students. The course code (36671), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.
For all other apparel tech 5th sem syllabus for diploma m scheme tndte you can visit Apparel Tech 5th Sem Syllabus for Diploma M Scheme TNDTE Subjects. For all other ELECTIVE – I subjects do refer to ELECTIVE – I. The detail syllabus for apparel merchandising is as follows.
Rationale:
Apparel merchandising is the common word prevailing in the Garment Industry. Every export unit is having merchandising wing. The officials in this wing are responsible for the execution of orders right from receiving orders to despatching of goods. This subject gives an indepth knowledge on various type of merchandising, the planning, the nature of work of an merchandiser alongwith the marketing tecniques and sale promotion activities.
Objectives:
At the end of the study of V Semester the student will be able to
- Understand the merchandising procedures.
- Learn the functions of merchandiser.
- Understand the retail merchandising procedures.
- Learn the prizing procedures.
- Understand the visual merchandising procedures.
- Learn the trends in visual merchandising.
- Understand the merchandising plan.
- Learn to prepare merchandising calendar and activities.
- Learn the marketing techniques.
- Understand the advertising techniques.
- Learn the sales promotion techniques.
Unit I
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Unit II
Retail Merchandising
Introduction to Retail Merchandising – Types of retail merchandising- Department stores – Discounters – Off-price retailers – Outlet source – Close out – Warehouse clubs.
Garment Costing – Fabric consumption – Sewing thread consumption – CMT charges for various styles – Costing of woven garment full Sleeve shirt and Trouser- Costing of Knitted garment – T shirt, night gown.
Retail pricing – Mark up – Price point – Markdown – Promotional pricing – Deceptive pricing – Non-store retailing – Mail order Merchants – E Tailing – Tele shopping.
Unit III
Visual Merchandising
Definition – Elements of Visual Merchandising – Displays -Principles of Displays – Window display – Interior Display -Mannequins – Department displays – Signs – Lighting – Fixtures.
Special events -The Environments of visual presentation- Trends in visual merchandising – Small store applications – Boutique -Assessment of Visual Merchandising Programme
Unit IV
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Unit V
Marketing Techniques & Sales Promotion
Marketing – definition – principles – objectives – strategies -Advertisement Techniques – Broadcast Advertising – Radio advertising – Television Advertising – Advantages & Disadvantages – Magazines – Out-of-home advertising – Direct mail. Advertisement effectiveness. Brief study of E marketing. Sales promotion approaches, effectiveness -Distribution channels – Consumer behaviour in fashion.
Text Book:
- Marketing Management Philip . Kotler Kevin Lane Keller Prentice Hall 2006
- Fashion Marketing & Merchandising Manmeet Sodhia Kalyani Publishers
- Fashion buying & Merchandising Management Tim Jackson & David Shaw Palgrave Master Series 2001
- Apparel Manufacturing Ruth E. Glock Grace I. Kunz A Simson & Schuster company, Singapore 1995
Reference Books:
For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.
For detail syllabus of all other subjects of BE Apparel Tech, M scheme do visit Apparel Tech 5 syllabus for M Scheme.
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