Mass Communication detailed syllabus for Printing & Package Technology (PPT) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the PPT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Printing & Package Technology 8th Sem scheme and its subjects, do visit PPT 8th Sem 2019 regulation scheme. For Professional Elective-V scheme and its subjects refer to PPT Professional Elective-V syllabus scheme. The detailed syllabus of mass communication is as follows.
Course Objective:
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Unit I
Introduction
Communication and its types, History and evolution of communication, Communication theories, Verbal and non-verbal communication, formal and informal communication, Role of mass media in society. Current trends in communication
Unit II
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Unit III
Writing
Newspaper feature and magazine, non-fiction writing, writing editorials, analytical articles, reviews, columns, commentaries and analysis.
Unit IV
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Unit V
Audio-Visual Communication
Audio-visual aids and techniques, use of non-projected and projected aids as black boards, Charts, Graphs, Film appreciation, principles and techniques of various types of communication research.
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Text Books:
- Keval J. Kumar, Mass Communication in India, Jaico Publishing, 2014
- Nick Couldry, Media, Society, World: Social Theory and Digital Media Practice, Wadsworth Publishing, 2015.
References:
- Arthur Asa Berger, Essentials of Mass Communications Theory, SAGE Publications, 1995.
- Denis McQualil, Mass Communication Theory; An Introduction to Theories of Mass Communication, 5th Edition, Melvin L.DeFluer, Sandra Bale-Rokeach, Sage Publications, 1999.
- Jennings Bryant, Dolfzillmann, Media Effects; Advances in Theory and search, 2nd Edition, Lea Publishers, 2002.
- Melvin L. Deflear, Sandra Bale-Rokeach, Theories of Mass Communication, 5th Edition, Allyn and Bacon Publishers, 1999.
- Stanley J.Baran, Dennis K.Davis, Mass Communication Theory Foundations, Ferment and Future, 3rd Edition, Wadsworth Publishing, 2002.
For detailed syllabus of all the other subjects of Printing & Package Technology 8th Sem, visit PPT 8th Sem subject syllabuses for 2019 regulation.
For all Printing & Package Technology results, visit Anna University PPT all semester results direct link.