Visual Communication detailed syllabus for Printing & Package Technology (PPT) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the PPT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Printing & Package Technology 7th Sem scheme and its subjects, do visit PPT 7th Sem 2019 regulation scheme. For Professional Elective-IV scheme and its subjects refer to PPT Professional Elective-IV syllabus scheme. The detailed syllabus of visual communication is as follows.
Course Objective:
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Unit I
Introduction
Visual arts history from cave drawings to video painting, identifying and analyzing hidden languages in various media and cultures, Need and importance of Communication, Communication theories and models.
Unit II
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Unit III
Visual Analysis
Visual persuasion and propaganda, Understanding an image – Analysis Models, Visual image analysis – Perspectives, stereotypes and the media, Ethics of visual story telling; Standard Observer.
Unit IV
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Unit V
Application of Visual Communication
Overview of print, Photography, Video and audio media, Study of techniques and methods of applying visual communication in newspapers, magazines, video, internet, advertising and public relations .Analysis of a visual event-film, TV, photo exhibit, advertisements, Case studies, Standard observer.
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Text Books:
- Bo Bergstrom, Essentials of Visual Communication, Laurence King Publishing, 2012
- Rick Williams, Julianne Newton, Visual Communication: Integrating Media, Art, and Science, Routledge, 2014
References:
- Gregg Beryman, Notes on Graphic Design and Visual Communication, Crisp Publications, 1990.
- Gunther R.Krers, Theo Van Ceeuwen, Routledge, Gunther R.Grers, Reading Images -The Grammar of Visual Design, Routledge Publishers, 1995.
- Horn, Robert, Visual Language, Macro UV Publishers, 1999.
- Kosternics, Charles and David Roberts, Designing Visual Language,2ndEdition, Allyn and Bacon, 1999
- Lucienne Roberts, Jonathan Baldwin, Visual Communication: From Theory to Practice, AVA Publishing, 2012
- Paul Martin Lester, Visual Communication; Images with Messages, 3rd Edition, Thomson/Wadsworth, Belmont, California, 2003.
For detailed syllabus of all the other subjects of Printing & Package Technology 7th Sem, visit PPT 7th Sem subject syllabuses for 2019 regulation.
For all Printing & Package Technology results, visit Anna University PPT all semester results direct link.