Advertising Techniques detailed syllabus for Printing & Package Technology (PPT) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the PPT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Printing & Package Technology 7th Sem scheme and its subjects, do visit PPT 7th Sem 2019 regulation scheme. For Professional Elective-III scheme and its subjects refer to PPT Professional Elective-III syllabus scheme. The detailed syllabus of advertising techniques is as follows.
Course Objective:
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Unit I
Introduction
Advertising concept, development and scope of advertising, economic and Social roles of advertising, legal aspects of advertising, major institutions Involved in advertising. Meaning of consumer behavior. How marketing firms use consumer behavior, characteristics of advertising communications, achieving desired responses, stimulating attention and facilitating retention, human needs as a basis for appeals. Role of printing presses in advertising.
Unit II
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Unit III
Advertising Media and Media Planning
Media concept, structure of media, media characteristics, publication media, TV and Ratio, direct mail and POP, out of home advertising. Media planning concept, media decision tools, media plan, media plan strategy, media buying and scheduling. Internet and Mobile Phone Advertising.
Unit IV
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Unit V
Advertising Business and Coordination
Historical development, advertising agencies, special service groups. Coordination with personal selling and distribution channels, cooperative advertising and public relation, advertising and product management. Advertising campaign concept, planning and execution of campaign, evaluation of the campaign.
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Text Books:
- David A.Aaker, Rajeev Batra, John G.Myers, “Advertising Management”, Prentice Hall Inc., 1999.
- Maurice I.Mandell, “Advertising”, Prentice Hall Inc., 1999
References:
- Leon G.Schiffman and Leslie Lajar Konar, “Consumer Behaviour”, Prentice Hall Inc., 1996.
- Loudon, Della Bitta, “Consumer Behaviour concepts and Application”, McGraw Hill, 1996.
- Wells, Burnett and Moriarty, “Advertising; Principles and Practice”, Prentice Hall Inc., 2002.
For detailed syllabus of all the other subjects of Printing & Package Technology 7th Sem, visit PPT 7th Sem subject syllabuses for 2019 regulation.
For all Printing & Package Technology results, visit Anna University PPT all semester results direct link.