Management Science detailed syllabus for Computer & Communication Engineering (CCE) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the CCE students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer & Communication Engineering 7th Sem scheme and its subjects, do visit CCE 7th Sem 2021 regulation scheme. For Open Elective-IV scheme and its subjects refer to CCE Open Elective-IV syllabus scheme. The detailed syllabus of management science is as follows.
Course Objectives:
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Unit I
INTRODUCTION TO MANAGEMENT AND ORGANISATION Concepts of Management and organization- nature, importance and Functions of Management, Systems Approach to Management – Taylor’s Scientific Management Theory- Fayal’s Principles of Management- Maslow’s theory of Hierarchy of Human Needs- Douglas McGregor’s TheoryXandTheoryY-HertzbergTwoFactorTheoryofMotivation-LeadershipStyles,Social responsibilities of Management, Designing Organisational Structures: Basic concepts related to Organisation -Departmentation and Decentralisation.
Unit II
OPERATIONS AND MARKETING MANAGEMENT Principles and Types of Plant Layout-Methods of Production(Job, batch and Mass Production),Work Study – Basic procedure involved in Method Study and Work Measurement -BusinessProcessReengineering(BPR)-
StatisticalQualityControl:controlchartsforVariablesandAttributes (simple Problems) and Acceptance Sampling, Objectives of Inventory control, EOQ,ABC Analysis, Purchase Procedure, Stores Management and Store Records – JIT System,Supply Chain Management, Functions of Marketing, Marketing Mix, and Marketing Strategies based on ProductLifeCycle.
Unit III
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Unit IV
PROJECT MANAGEMENT Network Analysis, Programme Evaluation and Review Technique (PERT), Critical Path Method(CPM), identifying critical path, Probability of Completing the project within given time, Project Cost Analysis,Project Crashing (simple problems).
Unit V
STRATEGIC MANAGEMENT AND CONTEMPORARY STRATEGIC ISSUES Mission, Goals, Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning Process, Environmental Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy Formulation and Implementation, Generic Strategy alternatives. Bench Marking and Balanced Score Cardas Contemporary Business Strategies.
Course Outcomes:
Upon completion of the course, Students will be able to
- Plan an organizational structure for a given context in the organization to carryout production operations through Work-study.
- Survey the markets,customers and competition better and price the given products appropriatey
- Ensure quality for a given product or service.
- Plan, schedule and control projects through PERTandCPM.
- Evaluate strategyforabusiness orserviceorganisation.
Text Books:
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Reference Books:
- KotlerPhilip and KellerKevinLane: Marketing Management, Pearson, 2012.
- KoontzandWeihrich: Essentials of Management, McGrawHill, 2012.
- Lawrence RJauch,R.Guptaand William F. Glueck: Business Policy and Strategic Management Science,McGrawHill,2012.
- SamuelC.Certo:Modern Management,2012.
For detailed syllabus of all the other subjects of Computer & Communication Engineering 7th Sem, visit CCE 7th Sem subject syllabuses for 2021 regulation.
For all Computer & Communication Engineering results, visit Anna University CCE all semester results direct link.