Marketing Management detailed syllabus for Printing & Package Technology (PPT) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the PPT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Printing & Package Technology 7th Sem scheme and its subjects, do visit PPT 7th Sem 2019 regulation scheme. For Professional Elective-III scheme and its subjects refer to PPT Professional Elective-III syllabus scheme. The detailed syllabus of marketing management is as follows.
Course Objective:
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Unit I
Concepts in Marketing
Definition, Marketing Process, Dynamics, Needs, Wants and Demands, Marketing Concepts, Environment, Mix, Types, Philosophies, Selling vs Marketing, Consumer Goods, Industrial Goods.
Unit II
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Unit III
Product, Price and Marketing Research
Product, Classifications of product, Product Hierarchy, Product Life Cycle, New product development, Branding. Price: Objectives, Pricing Decisions and Pricing Methods, Pricing Management, Introduction, Uses, Process of Marketing Research.
Unit IV
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Unit V
Advertising, Sales Promotion and Distribution
Advertising-Characteristics, Impact, Goals, Types, Sales Promotion – Point of purchase, Unique Selling Propositions, Characteristics, Wholesaling, Retailing, Channel Design, Logistics, Modern Trends in Retailing, Modern Trends, e-Marketing.
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Text Books:
- Govindarajan. M, “Marketing management – concepts, cases, challenges and trends”, Prentice hall of India, second edition, 2007.
- Philip Kolter and Keller, “Marketing Management”, Prentice Hall of India, XII edition, 2006
References:
- Adrain palmer, “Introduction to marketing theory and practice”, Oxford university press IE 2004.
- Czinkota and Kotabe, “Marketing management”, Thomson learning, Indian edition 2007.
- Donald S. Tull and Hawkins, “Marketing Research”, Prentice Hall of Inida-1997.
- Philip Kotler and Gary Armstrong “Principles of Marketing” Prentice Hall of India, XII Edn, 2000.
- Ramasamy and Nama kumari, “Marketing Management: Planning, Implementation and Control, Macmillan and Company”, 2002.
For detailed syllabus of all the other subjects of Printing & Package Technology 7th Sem, visit PPT 7th Sem subject syllabuses for 2019 regulation.
For all Printing & Package Technology results, visit Anna University PPT all semester results direct link.