Product Merchandising detailed syllabus for Leather Technology (Leather Tech) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the Leather Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Leather Technology 7th Sem scheme and its subjects, do visit Leather Tech 7th Sem 2019 regulation scheme. For Professional Elective-VII scheme and its subjects refer to Leather Tech Professional Elective-VII syllabus scheme. The detailed syllabus of product merchandising is as follows.
Course Objective:
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Unit I
Principles of Marketing Management
Introduction, Definition, Importance and Scope of Marketing, Philosophies of Marketing Management, Elements of Marketing – Needs, Wants, Demands, Customer, Consumer, Markets and Marketers; Marketing Vs Selling, Consumer Markets and Industrial Markets. Concept of Marketing Management, Marketing – Mix, Functions of Marketing Management, Marketing Organisations, Qualities of Marketing Manager. Marketing Environment, Factors Affecting Marketing Environment, Marketing Information System and Marketing Research, Strategic Marketing Planning.
Unit II
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Unit III
Principles and Practice of Merchandising
Merchandising concepts, technology, systems, planning – Merchandise pricing and budgeting, sample handling – Managing merchandise assortments – Developing and -presenting product lines – Introduction to shipping operation
Unit IV
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Unit V
Global Sourcing Strategy
Globalization and its influences – The role and importance of global sourcing – Global sourcing process and strategy – Investigation and tendering – Supplier selection and development – Operationalization of global sourcing strategy – Performance Measurement – The benefits and challenges of global sourcing – Coping with custom clearance uncertainties – Sourcing on the Internet – Supplier relationship development – Merchandising language for sourcing
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
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Text Books and References:
- Apparel Product Design and Merchandising Strategies by Cynthia L. Regan. Publisher: Prentice Hall
- Integrated Retail Management by James R. Ogden and Denise T. Ogden, 2007, Biztantra Retail Management – Levy and Weitz-TMH 5th Edition 2002
- Charles W L Hill. And Arun Kumar Jain. International Business: competing in the global market place, Mc Graw-Hill, 2007.
- John D. Daniels Lee H Radebaugh, International Business: Environments and Operations Addison Wesley, 2007.
- Justin Paul – International Business – Prentice Hall of India, 2007 Oded Shenkar
- Yadong Luo : International Business – John Wiley and Co., 2006
For detailed syllabus of all the other subjects of Leather Technology 7th Sem, visit Leather Tech 7th Sem subject syllabuses for 2019 regulation.
For all Leather Technology results, visit Anna University Leather Tech all semester results direct link.