International Marketing and Foreign Trade detailed syllabus for Leather Technology (Leather Tech) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the Leather Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Leather Technology 7th Sem scheme and its subjects, do visit Leather Tech 7th Sem 2019 regulation scheme. For Professional Elective-VII scheme and its subjects refer to Leather Tech Professional Elective-VII syllabus scheme. The detailed syllabus of international marketing and foreign trade is as follows.
Course Objective:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.
Unit I
Introduction
Basics of International trade – Indias trade policy, International trade and Monetary Systems- Marketing Services in International trade Pricing and trade cycles-Precautionary measures to prevent fraud in International trade – International trade Multimodal Transport Operations- Consumer Behavior and Role of international Marketing- Indian market Analysis
Unit II
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Unit III
Domestic and Import Trade Management
Marketing concepts and Import-Forms of organization in Import and domestic TradeProducts, Sales forecasting and sales Management-pricing, Promotion, Branding and Advertising. Retail Management – Introduction to Logistics – Parameters of Supply Chain Management – Management of logistics and Supply Chain – Consumer Supply Chain Relationship
Unit IV
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Unit V
Marketing Strategy
Marketing Management in the Indian context Introduction-concept-process functions-Role of Marketing in modern Organization- Marketing environment-Socio economic forces- Marketing Planning-Understanding Buyerand Organizational behavior- -Product Management -Pricing decisions-Promotion Decisions
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Text Books and References:
- Wagdre, H. International Marketing Management, Adhyayan Publisher, 2007
- Datey, V. S. Foreign Trade Policy, Taxmann Publishers, 2008.
- Bhat, M. K. international marketing management with special reference to India, king publishers, 2001
For detailed syllabus of all the other subjects of Leather Technology 7th Sem, visit Leather Tech 7th Sem subject syllabuses for 2019 regulation.
For all Leather Technology results, visit Anna University Leather Tech all semester results direct link.