Consumer Behaviour and Business Orientation detailed syllabus for Leather Technology (Leather Tech) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the Leather Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Leather Technology 7th Sem scheme and its subjects, do visit Leather Tech 7th Sem 2019 regulation scheme. For Professional Elective-VII scheme and its subjects refer to Leather Tech Professional Elective-VII syllabus scheme. The detailed syllabus of consumer behaviour and business orientation is as follows.
Course Objective:
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Unit I
Introduction To Consumer Behaviour
Consumer, Shopper and Buyer. Consumer decision making process – problem recognition, information search, alternative evaluation, choice, transaction and consumption, post purchase behavior, cognitive dissonance.
Unit II
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Unit III
Social Impact On Consumer
Sociological influence – cultural, sub cultural, cross cultural, social class, ethnic, religion, club, group, family.
Unit IV
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Unit V
Marketing Strategy
Advertising Promotion – Consumer impact on marketing, marketing impact on consumer, impact of communication on changing consumer attitude. Shopping environment – social, physical and environ. Fashion – behavioural perspective, cycles of fashion adoption, Segmentation, Target and Positioning (STP). Consumer behaviour and Marketing Mix – 4 P. Creating and sustaining brand personality. Subliminal messaging and persuasion of consumers. Creating “Buzz” to influence consumer behaviour.
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
References:
- Consumer Behavior 9th Edition Leon and Schiffman and Leslie Lazar Knuk, Pearson Education Blackwell: Consumer Behaviour, 10e, Thomson 2007
- Consumer Behaviour- Suja Nair – Himalaya Publishers. Assael: Consumer Behaviour, 6e Thomson 2006
- Research for Marketing decisions- Paul, Donald, Herald- Prentice Hall (India) Zikmund: Exploring Marketing Research, 8e, Thomson 2006
- Naresh K.Malhotra, Marketing Research, An applied Orientation, Pearson Education Asia. Panda, Shiba Charan, Entrepreneurship Development, New Delhi, Anmol Publications.
- Patel, V.G., The Seven Business Crises and How to Beat Them, Tata-Mcgraw,New Delhi, 1995.
- Verma, J.C.., and Gurpal Singh, Small Business and Industry-A Handbook for Entrepreneurs, Sage, New Delhi, 2002
For detailed syllabus of all the other subjects of Leather Technology 7th Sem, visit Leather Tech 7th Sem subject syllabuses for 2019 regulation.
For all Leather Technology results, visit Anna University Leather Tech all semester results direct link.