Engineering Management detailed syllabus for Materials Science & Engineering (MSE) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the MSE students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Materials Science & Engineering 8th Sem scheme and its subjects, do visit MSE 8th Sem 2019 regulation scheme. For Professional Elective-VI scheme and its subjects refer to MSE Professional Elective-VI syllabus scheme. The detailed syllabus of engineering management is as follows.
Course Objective:
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Unit I
Introduction To Management
Definition and functions of Management – Approaches to the study of Management – Mintzberg”s Ten Managerial Roles – Principles of Taylor; Fayol; Weber; Parker – Forms of Organization: Sole Proprietorship; Partnership; Company (Private and Public); Cooperative – Public Sector Vs Corporate Organization – Business Environment: Economic; Social; Political; Legal – Trade Union: Definition; Functions; Pros and cons.
Unit II
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Unit III
Organization Theory
Human Resource Development (HRD): Goals – Organizational Conflict: Positive Aspects; Individual; Role; Interpersonal; Intra Group; Inter Group; Conflict Management – Need and Motivation Theories: Maslow”s Hierarchy of Needs Theory; Herzberg”s Motivation-Hygiene Theory; McClelland”s Needs Theory of Motivation – Change Management: Concept of Change; Lewin”s Process of Change Model; Sources of Resistance; Overcoming Resistance; Guidelines to managing Conflict.
Unit IV
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Unit V
Modern Concepts and Marketing Management
Concept, features, merits and demerits of: SWOT Analysis; Business Process Re-engineering (BPR); Supply Chain Management (SCM) – Marketing: Concept; Functions; Importance; Segmentation; Mix; Problems of Marketing in Small Enterprise; Competitive Analysis and Advantage – E-marketing.
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Text Books:
- Koontz. H. and Weihrich. H., Essentials of Management: An International Perspective, 8th Edition, Tata McGrawhill, New Delhi, 2010.
- M. Govindarajan and S. Natarajan, Principles of Management, Prentice Hall of India, New Delhi, 2009.
References:
- Joseph J, Massie, “Essentials of Management” Prentice Hall of India Pvt. Ltd., 1985.
- M. Govindarajan, Marketing Management, Prentice Hall of India, New Delhi, 2010.
- R. Panneerselvam, Operations Research, Prentice Hall of India, New Delhi, 2013.
- S.Chandran, Organizational Behaviours, Vikas Publishing House Pvt. Ltd., 1994.
- Saxena, P.K., Principles of Management: 5A7 Modern Approach, Global India Publications, 2009.
For detailed syllabus of all the other subjects of Materials Science & Engineering 8th Sem, visit MSE 8th Sem subject syllabuses for 2019 regulation.
For all Materials Science & Engineering results, visit Anna University MSE all semester results direct link.