Digital Marketing and E-Business detailed syllabus for Fashion Technology (FT) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the FT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Fashion Technology 5th Sem scheme and its subjects, do visit FT 5th Sem 2021 regulation scheme. For Professional Elective-I scheme and its subjects refer to FT Professional Elective-I syllabus scheme. The detailed syllabus of digital marketing and e-business is as follows.
Course Objectives:
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Unit I
INTRODUCTION 9
Fashion and marketing, evolution of digital fashion marketing, marketing channels, digital marketing strategy, building online, social media evolution, fashion marketing communication environment. History of e-commerce, e-commerce vs e-business, unique features of ecommerce technology, commercial use of the internet, growth of the internet mobile and web, e-commerce opportunities for industries.
Unit II
FASHION ONLINE AND MARKETING 9
Website, search engine, email marketing, online advertising, search and display advertising, online branding, finding an audience, analytics, creating website, traditional approach to promotion, marketing communities. Marketing communities environment, fashion advertising and sales promotion, public relations, personal selling, visual marketing, new directions in marketing, various types of promotion and advertising, strategies
Unit III
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Unit IV
ENABLING TECHNOLOGIES 9
Internet, Mobile internet access, wireless internet, internet access, web, hypertext markups, emails, messaging, search engine, online forum, cookies, streaming media, online social networks, blogs, wikis, mobile applications. E-Security- Networks and website security, risks, site hack, security and e-mail, firewall concept, phishing, dimensions of good e-commerce security
Unit V
E-MARKETING 9
Uniqueness of web, satisfying the requirements of website visitors, e-marketing value chain, maintaining a website, online video store, online payment, online marketing, advertising, market research, customer relationship applications, effectiveness of e-advertising, elements of branding, marketing strategy on web
Course Outcomes:
Upon completion of this course, the student would be able to
- Outline of digital fashion marketing and features of E commerce technology
- Understand E-commerce business and E marketing
- Explain social media and digital marketing techniques
- Explain strategic decisions using online technology
- outline the importance of online marketing and E advertising
Text Books:
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Reference Books:
- David Whiteley, E – Commerce: Strategy, Technologies and Applications, McGraw Hill Education, 2017
- Henry Chan (Author), Raymond Lee (Author), Tharam Dillon (Author), Elizabeth Chang, ECommerce: Fundamentals and Applications, Wiley; 1 edition 2007
- Wendy K. Bendoni , Social Media for Fashion Marketing: Storytelling in a Digital World, Bloomsbury Visual Arts, 2017
- Mike Easey , Fashion Marketing, Wiley; 3rd Edition edition, 2009
For detailed syllabus of all the other subjects of Fashion Technology 5th Sem, visit FT 5th Sem subject syllabuses for 2021 regulation.
For all Fashion Technology results, visit Anna University FT all semester results direct link.