Apparel Retail Management detailed syllabus for Fashion Technology (FT) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the FT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Fashion Technology 5th Sem scheme and its subjects, do visit FT 5th Sem 2021 regulation scheme. For Professional Elective-I scheme and its subjects refer to FT Professional Elective-I syllabus scheme. The detailed syllabus of apparel retail management is as follows.
Course Objectives:
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Unit I
Retailing, current global and Indian retail scenario in garment and fashion, key drivers of Indian apparel retail business, growth of organised apparel retail in India; understanding the Indian retail economics, foreign direct investment in Indian apparel retail.
Unit II
Operational excellence, customer service strategies, pricing strategies, inventory levels and merchandise availability as a strategy, case studies on Indian and International retail stores, retail business formats, retail management information system
Unit III
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Unit IV
Product management, brand management and retailing, merchandise management, model stock plan, constraining factors, types of suppliers and selection criteria, category management, merchandise management planning in retail segments. OTB Planning, sample plan.
Unit V
An introduction to fashion e-commerce, apparel and fashion e-business, s-commerce vs. ebusiness, economic forces – advantages – myths – e-business models, design, develop and management of e-business, web and social networking, mobile commerce – business applications, classifications, and models, payments, security and legal requirements
Course Outcomes:
Upon completion of this course, the student would be able to
- Gained knowledge on Indian and global retailing
- Understood the retail business formats and strategies
- Understood the importance of effective location for retailing
- Acquired Knowledge on management of merchandise
- Ability to outline the benefits of E-commerce business and E marketing
Text Books:
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Reference Books:
- Efraim Turban., Jae K. Lee., David King., Ting Peng Liang., and Deborrah Turban., “Electronic Commerce -A managerial perspective”, Pearson Education Asia, 2012, ISBN: 0139752854 / ISBN: 978-0139752858
- John Fernie, Suzanne Fernie and Christopher Moore, “Principles of Retailing”, Reed Elsevier India Private Limited, New Delhi, 2007
For detailed syllabus of all the other subjects of Fashion Technology 5th Sem, visit FT 5th Sem subject syllabuses for 2021 regulation.
For all Fashion Technology results, visit Anna University FT all semester results direct link.