Visual merchandising detailed syllabus for Fashion Technology (FT) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the FT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Fashion Technology 5th Sem scheme and its subjects, do visit FT 5th Sem 2021 regulation scheme. For Professional Elective-I scheme and its subjects refer to FT Professional Elective-I syllabus scheme. The detailed syllabus of visual merchandising is as follows.
Course Objectives:
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Unit I
FUNDAMENTALS OF VISUAL MERCHANDISING 9
Visual Merchandising-definition, objectives and scope. Types of display and display settings. Retail stores and approaches of visual merchandising -Types of retail stores, store atmospherics, Approaches in Visual Merchandising in various stores-In house staffing, Department Store Approach, Small Store Approach. Role of Visual Merchandising in changing face of retailing.
Unit II
ELEMENTS OF VISUAL PRESENTATION 9
Overview of the various elements – Color, lighting, line and composition, graphics and signage, store exteriors and interiors, sensory stimulants like scent, sound etc. Application of color schemes and color psychology to create mood in garment display
Unit III
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Unit IV
STORE INTERIORS AND POINTS OF DISPLAY 9
Focal points, island displays, risers and platforms, the runway the catwalk, counters and display cases, museum cases, demonstration cubes, ledges, shadow boxes, enclosed displays, fascia, walls. Point of purchase display, industrial display, fashion shows, trade organizations and sources. Display techniques
Unit V
STORE PLANNING AND EXECUTION OF A VISUAL PRESENTATION 9
Store layout planning-grid, racetrack, free form and their direction of flow. Floor plans and reading of floor plans – Plan-o-gram- definition, purpose and planning -theme, ensemble, racks, shelves, bins etc. Assortment planning- Assortment planning, optimize apparel assortments Display calendar and planning a display, scheduling the promotion, budgeting and safety factors in visual merchandising.
Course Outcomes:
Upon completion of this course, the student would be able to
- Classify various elements of Visual presentation and understand their significance in visually presenting a display
- Analyze and identify the best suitable environment for merchandise including interior, exterior and point of displays
- Appraise on various techniques used in presenting merchandise
- Plan on optimizing the merchandise and retail space to customers
- Summarize the various features available in a computer controlled visual merchandising
Text Books:
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Reference Books:
- RathP.M.,PetersonJ., Greensley.P, Gill.P, Introduction to Fashion Merchandising, Delmar PublishersInc., NewYork1994.
- PhillipsP.M. Fashion Sales Promotion, IIEdition, Prentice HallInc, NewJersey,1996.
- CurtisE, Fashion Retail, John Wiley and SonsLtd, England,2004.
For detailed syllabus of all the other subjects of Fashion Technology 5th Sem, visit FT 5th Sem subject syllabuses for 2021 regulation.
For all Fashion Technology results, visit Anna University FT all semester results direct link.