Fashion forecasting detailed syllabus for Fashion Technology (FT) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the FT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Fashion Technology 5th Sem scheme and its subjects, do visit FT 5th Sem 2021 regulation scheme. For Professional Elective-I scheme and its subjects refer to FT Professional Elective-I syllabus scheme. The detailed syllabus of fashion forecasting is as follows.
Course Objectives:
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Unit I
Fashion market and marketing environment – market research – evaluating the collections -Fashion consumer – Consumer influence on market.
Unit II
Fashion, Fad, style – Application – Society Fashion and individual fashion – their Coordination -wardrobe.
Unit III
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Unit IV
Fashion marketing research – Purpose of research – research design & data sources – Sampling methods – data Collection – Forecasting Fashion – Market Segmentation – marketing mix.
Unit V
Fashion Products and its importance – Fashion Industry & new Product Development – Fashion Designers role in apparel market – Branded Products – personal labels – stores that seek the merchandise.
Course Outcomes:
Upon completion of this course, the student would be able to understand
- understand the fashion market and marketing environment
- understand what is Fashion, Fad, style and its application
- understand the Applied illusions and its Physical effects
- understand what fashion marketing research is, how to do fashion forecasting and what is marketing mix
- impart knowledge in Fashion Products and its importance in Fashion Industry & new Product Development
Text Books:
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Reference Books:
- Maurice J.Johnson & Evelyn C.moore, “Apparel Product Development”, Prentice Hall Inc., 2001.
For detailed syllabus of all the other subjects of Fashion Technology 5th Sem, visit FT 5th Sem subject syllabuses for 2021 regulation.
For all Fashion Technology results, visit Anna University FT all semester results direct link.