Fashion Management Fashion Tech 5th Sem Syllabus for B.Tech 2017 Regulation Anna Univ (Professional Elective II) detail syllabus for Fashion Technology (Fashion Tech), 2017 regulation is collected from the Anna Univ official website and presented for students of Anna University. The details of the course are: course code (FT8006), Category (PE), Contact Periods/week (3), Teaching hours/week (3), Practical Hours/week (0). The total course credits are given in combined syllabus.
For all other fashion tech 5th sem syllabus for b.tech 2017 regulation anna univ you can visit Fashion Tech 5th Sem syllabus for B.Tech 2017 regulation Anna Univ Subjects. For all other Professional Elective II subjects do refer to Professional Elective II. The detail syllabus for fashion management is as follows.
Course Objective:
- To impart knowledge on fashion forecasting and trend prediction.
- To impart knowledge on fashion merchandising, branding and visual merchandising.
- To impart knowledge on fashion press, shows, entrepreneur and promotional activities.
Unit I
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Unit II
Fashion buying, merchandising, retail formats, retail calendar, importing fashion goods.
Unit III
Fashion communication, fashion consumer, branding, fashion marketing, fashion promotion, visual merchandising, fashion advertising.
Unit IV
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Unit V
Fashion entrepreneur, setting up business, creating business planning, branding basics, innovative marketing and promotion.
Course Outcome:
Upon completion of this course, students shall able to know about,
- fashion forecasting and trend prediction,
- fashion merchandising, branding and visual merchandising and
- fashion press, shows, entrepreneur and promotional activities
Text Books:
- Susan Dillan, The Fundamentals of Fashion Management, AVA publishing, 2011.
- Mike Easey, Fashion Marketing, Third Edition, Wiley- Blackwell Publishing, 2009.
References:
- Harriet Posner, Marketing Fashion Second edition: Strategy, Branding and Promotion, Laurence King Publishing, 2015.
- Sandra Burke, Fashion Entrepreneur, second edition, Burke Publishing, 2012.
For detail syllabus of all other subjects of B.Tech Fashion Tech, 2017 regulation do visit Fashion Tech 5th Sem syllabus for 2017 Regulation.
Dont forget to download iStudy for latest syllabus and results, class timetable and more.