Strategic Management detailed syllabus for Industrial Engineering & Management (IEM) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the IEM students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Industrial Engineering & Management 6th Sem scheme and its subjects, do visit IEM 6th Sem 2021 regulation scheme. For Professional Elective-VIII scheme and its subjects refer to IEM Professional Elective-VIII syllabus scheme. The detailed syllabus of strategic management is as follows.
Course Objectives:
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Unit I
STRATEGY AND PROCESS 9
Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process—Stakeholders in business — Vision, Mission and Purpose—Business definition, Objectives and Goals-Corporate Governance andSocial responsibility – case study.
Unit II
COMPETITIVE ADVANTAGE 9
External Environment – Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalisation and Industry Structure – National Context and Competitive advantageResources- Capabilities and competencies-core competencies-Low cost and differentiation Generic Building Blocks of CompetitiveAdvantage-Distinctive Competencies-Resourcesand Capabilities durability ofcompetitive Advantage- Avoiding failures and sustaining competitive advantage-Casestudy.
Unit III
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Unit IV
STRATEGY IMPLEMENTATION & EVALUATION 9
The implementation process, Resource allocation, Designing organizational structure-Designing Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic change-Politics-Power and Conflict- Techniques of strategic evaluation and control – case study
Unit V
OTHER STRATEGIC ISSUES 9
Managing Technology and Innovation-Strategic issues for Non Profit organisations. New Business Models and strategies for Internet Economy – case study
Course Outcomes:
- Understanding the basic concept of strategy and process
- Learning the knowledge about competitive advantage
- Applying the concepts of strategies in business level
- Implementing the concepts of strategies
- Understanding the concepts of other strategic issues
Reference Books:
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For detailed syllabus of all the other subjects of Industrial Engineering & Management 6th Sem, visit IEM 6th Sem subject syllabuses for 2021 regulation.
For all Industrial Engineering & Management results, visit Anna University IEM all semester results direct link.