Apparel Brand management detailed syllabus for Fashion Technology (FT) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the FT students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Fashion Technology 5th Sem scheme and its subjects, do visit FT 5th Sem 2021 regulation scheme. For Professional Elective-I scheme and its subjects refer to FT Professional Elective-I syllabus scheme. The detailed syllabus of apparel brand management is as follows.
Course Objectives:
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Unit I
Product – definition, types; product line, product mix; new product development; estimating market and sales potential, sales forecasting
Unit II
Brand – definition, evolution, importance; product vs brand; terminologies used in branding; branding – meaning, creation, challenges; brand design – understanding consumer, competition, components, brand identity – brand naming, logos, characters, slogans, tools to maintain identity, illustrations from apparel industry
Unit III
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Unit IV
Branding strategies; brand extension, brand revitalization, brand repositioning, brand recall, brand elimination, brand imitation
Unit V
Brand equity measurement systems; legal issues in brand management; global branding
Course Outcomes:
Upon completion of this course, the student would be able to
- Apply knowledge on product and sales
- Understand the concept of brand and brand identity
- Apply skills for brand building and advertising
- Demonstrate the branding strategies and Extension strategies
- Understand global branding and legal issues
Text Books:
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Reference Books:
- Harsh V Verma, “ Brand Management”, Excel Books, New Delhi, India, 2004
- Gordon T Kendall, “Fashion Brand Merchandising”, Fairchild Publications, New York, 2009
For detailed syllabus of all the other subjects of Fashion Technology 5th Sem, visit FT 5th Sem subject syllabuses for 2021 regulation.
For all Fashion Technology results, visit Anna University FT all semester results direct link.