Visual Design and Communication detailed syllabus for Computer Science & Design (CSD) for 2021 regulation curriculum has been taken from the Anna University official website and presented for the CSD students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Science & Design 4th Sem scheme and its subjects, do visit CSD 4th Sem 2021 regulation scheme. The detailed syllabus of visual design and communication is as follows.
Course Objectives:
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Unit I
ELEMENTS, PRINCIPLES AND THEORIES OF DESIGN 9 Introduction to design and visual communication, Meaning and Purpose of design, Design thinking processes, Multi-dimensional approach to finding a meaningful solution to a problem. Element of Design, Gestalt Principles – Semiotics – Color etc,. Critical evaluation of designs – Composition: Focus, leading lines, juxtaposition, white space, Rule of thirds, the Golden ratio., Typography: Evolution, principle, typeface & font, structure of letter (Baseline, meanline, ascender, descender, etc.), Serif & Sans-serif font, use in news media, illustrated magazines, ads, signs, logos, brochures, movie posters, digital platforms, etc.
Unit II
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Unit III
LAYOUTS AND DESIGN 9 Elements of an effective layout, Book design: stages of book/e-book design., Periodicals: magazine and newsletters functions. Editorial planning, design planning, design approach, Newspaper makeup: using photographs, communicating with type and color, Poster design: strengths and limitations of poster designing, its steps and poster production, Creative brief, research, brainstorming, conceptualization, refinement, client presentation, development, etc.
Unit IV
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Unit V
VISUAL DESIGN FOR THE DIGITAL PLATFORMS 9 Understanding user experience for the Web, Static vs. dynamic design, Issues of file size and load time, Type of typography for the Web, Making GIF animation, User-friendly designs, Compression techniques: Lossy and Lossless, Color choices.
Course Outcomes:
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Text Books:
- Ambrose, G., & Harris, P. (2009). The fundamentals of graphic design. Bloomsbury Publishing.
- Bringhurst, R. (2004). The elements of typographic style. Point Roberts, WA: Hartley & Marks.
- Cross, N. (2011). Design thinking: Understanding how designers think and work. Berg.
Reference Books:
- Dabner, D., Stewart, S., & Vickress, A. (2017). Graphic design school: the principles and practice of graphic design. John Wiley & Sons.
- Fahmy, S., Bock, M., & Wanta, W. (2014). Visual communication theory and research: A mass communication perspective. Springer.
For detailed syllabus of all other subjects of Computer Science & Design, 2021 regulation curriculum do visit CSD 4th Sem subject syllabuses for 2021 regulation.
For all Computer Science & Design results, visit Anna University CSD all semester results direct link.