Marketing And Social Media Web Analytics detailed syllabus for Computer Science & Design (CSD) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the CSD students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Science & Design 6th Sem scheme and its subjects, do visit CSD 6th Sem 2021 regulation scheme. For Professional Elective-IV scheme and its subjects refer to CSD Professional Elective-IV syllabus scheme. The detailed syllabus of marketing and social media web analytics is as follows.
Course Objectives:
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Unit I
MARKETING ANALYTICS
Marketing Budget and Marketing Performance Measure, Marketing – Geographical Mapping, Data Exploration, Market Basket Analysis
Unit II
COMMUNITY BUILDING AND MANAGEMENT
History and Evolution of Social Media-Understanding Science of Social Media -Goals for using Social Media- Social Media Audience and Influencers – Digital PR- Promoting Social Media PagesLinking Social Media Accounts-The Viral Impact of Social Media.
Unit III
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Unit IV
WEB ANALYTICS
Data Collection, Overview of Qualitative Analysis, Business Analysis, KPI and Planning, Critical Components of a Successful Web Analytics Strategy, Proposals & Reports, Web Data Analysis.
Unit V
SEARCH ANALYTICS
Search engine optimization (SEO), user engagement, user-generated content, web traffic analysis, online security, online ethics, data visualization.
Course Outcomes:
- The Learners will understand social media, web and social media analytics and their potential impact.
Reference Books:
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For detailed syllabus of all the other subjects of Computer Science & Design 6th Sem, visit CSD 6th Sem subject syllabuses for 2021 regulation.
For all Computer Science & Design results, visit Anna University CSD all semester results direct link.