Digital Marketing detailed syllabus for Medical Electronics (MEE) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the MEE students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Medical Electronics 6th Sem scheme and its subjects, do visit MEE 6th Sem 2021 regulation scheme. For Open Elective-I scheme and its subjects refer to MEE Open Elective-I syllabus scheme. The detailed syllabus of digital marketing is as follows.
Course Objectives:
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Unit I
INTRODUCTION TO ONLINE MARKET
Online Market space- Digital Marketing Strategy- Components – Opportunities for building Brand Website – Planning and Creation – Content Marketing.
Unit II
SEARCH ENGINE OPTIMISATION
Search Engine optimisation – Keyword Strategy- SEO Strategy – SEO success factors -On-Page Techniques – Off-Page Techniques. Search Engine Marketing- How Search Engine works- SEM components- PPC advertising -Display Advertisement
Unit III
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Unit IV
SOCIAL MEDIA MARKETING
Social Media Marketing – Social Media Channels- Leveraging Social media for brand conversations and buzz. Successful /benchmark Social media campaigns. Engagement Marketing- Building Customer relationships – Creating Loyalty drivers – Influencer Marketing.
Unit V
DIGITAL TRANSFORMATION
Digital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social Media, Web Analytics – Changing your strategy based on analysis- Recent trends in Digital marketing.
Practical Exercises
- Subscribe to a weekly/quarterly newsletter and analyze how its content and structure aid with the branding of the company and how it aids its potential customer segments.
- Perform keyword search for a skincare hospital website based on search volume and competition using Google keyword planner tool.
- Demonstrate how to use the Google WebMasters Indexing API
- Discuss an interesting case study regarding how an insurance company manages leads.
- Discuss negative and positive impacts and ethical implications of using social media for political advertising.
- Discuss how Predictive analytics is impacting marketing automation
Course Outcomes:
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Text Books:
- Fundamentals of Digital Marketing by Puneet Singh Bhatia;Publisher: Pearson Education;
- First edition ( July 2017);ISBN-10:33258737X;ISBN-13:78-9332587373.
- Digital Marketing by Vandana Ahuja ;Publisher: Oxford University Press ( April 2015). ISBN-10: 0199455449
- Marketing 4.0: Moving from Traditional to Digital by Philip Kotler;Publisher: Wiley; 1st edition ( (April 2017); ISBN10:788126566938 ISBN 13:788126566938;ASIN: 8126566930.
- Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited..
- Barker, Barker, Bormann and Neher(2017), Social Media Marketing: A Strategic Approach, 2E South-Western ,Cengage Learning.
- Pulizzi,J Beginner’s Guide to Digital Marketing , Mcgraw Hill Education
For detailed syllabus of all the other subjects of Medical Electronics 6th Sem, visit MEE 6th Sem subject syllabuses for 2021 regulation.
For all Medical Electronics results, visit Anna University MEE all semester results direct link.