Digital marketing detailed syllabus for Computer Science & Engineering (CSE) for 2021 regulation curriculum has been taken from the Anna Universities official website and presented for the CSE students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Computer Science & Engineering 6th Sem scheme and its subjects, do visit CSE 6th Sem 2021 regulation scheme. For Professional Elective-V scheme and its subjects refer to CSE Professional Elective-V syllabus scheme. The detailed syllabus of digital marketing is as follows.
Course Objectives:
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Unit I
INTRODUCTION TO ONLINE MARKET 6 Online Market space- Digital Marketing Strategy- Components – Opportunities for building Brand Website – Planning and Creation – Content Marketing.
Unit II
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Unit III
E- MAIL MARKETING 6 E- Mail Marketing – Types of E- Mail Marketing – Email Automation – Lead Generation – Integrating Email with Social Media and Mobile- Measuring and maximizing email campaign effectiveness. Mobile Marketing- Mobile Inventory/channels- Location based; Context based; Coupons and offers, Mobile Apps, Mobile Commerce, SMS Campaigns-Profiling and targeting
Unit IV
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Unit V
DIGITAL TRANSFORMATION 6 Digital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social Media, Web Analytics – Changing your strategy based on analysis- Recent trends in Digital marketing.
Practical Exercises:
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Course Outcomes:
- To examine and explore the role and importance of digital marketing in todays rapidly changing business environment..
- To focuses on how digital marketing can be utilized by organizations and how its effectiveness can be measured.
- To know the key elements of a digital marketing strategy.
- To study how the effectiveness of a digital marketing campaign can be measured
- To demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs.
Text Books:
- Fundamentals of Digital Marketing by Puneet Singh Bhatia;Publisher: Pearson Education;
- First edition ( July 2017);ISBN-10: 933258737X;ISBN-13: 978-9332587373.
- Digital Marketing by Vandana Ahuja ;Publisher: Oxford University Press ( April 2015). ISBN-10: 0199455449
- Marketing 4.0: Moving from Traditional to Digital by Philip Kotler;Publisher: Wiley; 1st edition ( April 2017); ISBN10: 9788126566938;ISBN 13: 9788126566938;ASIN: 8126566930.
- Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited..
- Barker, Barker, Bormann and Neher(2017), Social Media Marketing: A Strategic Approach, 2E South-Western ,Cengage Learning.
- Pulizzi,J Beginner’s Guide to Digital Marketing , Mcgraw Hill Education
For detailed syllabus of all the other subjects of Computer Science & Engineering 6th Sem, visit CSE 6th Sem subject syllabuses for 2021 regulation.
For all Computer Science & Engineering results, visit Anna University CSE all semester results direct link.