Brand Management Text Tech 8th Sem Syllabus for B.Tech 2017 Regulation Anna Univ (Professional Elective VI) detail syllabus for Textile Technology (Text Tech), 2017 regulation is collected from the Anna Univ official website and presented for students of Anna University. The details of the course are: course code (FT8071), Category (PE), Contact Periods/week (3), Teaching hours/week (3), Practical Hours/week (0). The total course credits are given in combined syllabus.
For all other text tech 8th sem syllabus for b.tech 2017 regulation anna univ you can visit Text Tech 8th Sem syllabus for B.Tech 2017 regulation Anna Univ Subjects. For all other Professional Elective VI subjects do refer to Professional Elective VI. The detail syllabus for brand management is as follows.
Course Objective:
- To introduce students to the concept of brand, brand building, branding strategies and legal issues in brand management
Unit I
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Unit II
Brand – definition, evolution, importance; product vs brand; terminologies used in branding; branding – meaning, creation, challenges; brand design – understanding consumer, competition, components, brand identity – brand naming, logos, characters, slogans, tools to maintain identity, illustrations from apparel industry
Unit III
Brand Building: brand insistence model; advertising – definition, objectives, modes, economic and ethics; non traditional marketing approach
Unit IV
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Unit V
Brand equity measurement systems; legal issues in brand management; global branding
Course Outcome:
- The students would have knowledge on consumer behaviour, brand identity and brand equity management
Text Books:
- Brad Van Auken, Branding, Jaico Publishing House, Mumbai, India, 2010.
- Mahim Sagar, Deepali Singh, Agrawal DP, Achintya Gupta, Brand Management, Ane Books India Pvt. Ltd., India, 2009.
References:
- Harsh V Verma, Brand Management, Excel Books, New Delhi, India, 2004
- Gordon T Kendall, Fashion Brand Merchandising, Fairchild Publications, New York, 2009
For detail syllabus of all other subjects of B.Tech Text Tech, 2017 regulation do visit Text Tech 8th Sem syllabus for 2017 Regulation.
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