Apparel Marketing and Merchandising detailed syllabus for Textile Technology (Textile Tech) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the Textile Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Textile Technology 8th Sem scheme and its subjects, do visit Textile Tech 8th Sem 2019 regulation scheme. For Professional Elective-VII scheme and its subjects refer to Textile Tech Professional Elective-VII syllabus scheme. The detailed syllabus of apparel marketing and merchandising is as follows.
Course Objective:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
.
Unit I
Introduction To Apparel Business
Apparel business practices; business operations in Asian countries; business practices of Indian apparel export and retail houses
Unit II
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Unit III
Design Merchandising
Concepts of merchandising, apparel product lines, dimensions of product change, determination and development of product line and product range; creative design of garments and accessories, new product development and seasons of sale, costing, coordination and communication with the production house and export house
Unit IV
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Unit V
Export Documentation and Policies
Government policies, guide lines for apparel export and domestic trade, tax structures and government incentives in apparel trade; export documents and its purposes, banking activities, Letter of credit, logistics and shipping, foreign exchange regulation, export risk management and insurance; export finance, Special economic zones.
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Text Books:
- Elian stone, Jean A samples, “Fashion Merchandising”, McGraw Hill Book Company, New York, 1985, ISBN: 0-07-061742-2
- Shivaramu S.,” Export Marketing” – A Practical Guide to Exporters”, Wheeler Publishing, Ohio, 1996, ISBN: 81-7544-166-6
- Ruth E. Glock, Grace I. Kunz ” Apparel Manufacturing Sewn Product Analysis” FourthEdition, Pearson Prentice Hall, NJ, 2005, ISBN: 81-7758-076-0
References:
- Dominic Kosorin., “Introduction To Programmatic Marketing”, Dominik Kosorin, 2016, ISBN 8026096118
- Dimitris N. Chorafas., “Integrating Erp, Crm, Supply Chain Management and Smart Materials”, Auerbach, 2001, ID 54795
- Michael Mc Tear, Zoraida Callejas, David Griol., “The Conversational Interface- Talking to Smart Devices”, Springer Publishing, 2016, ISBN 3-319-32967-3
For detailed syllabus of all the other subjects of Textile Technology 8th Sem, visit Textile Tech 8th Sem subject syllabuses for 2019 regulation.
For all Textile Technology results, visit Anna University Textile Tech all semester results direct link.