Brand Management detailed syllabus for Apparel Technology (Apparel Tech) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the Apparel Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Apparel Technology 8th Sem scheme and its subjects, do visit Apparel Tech 8th Sem 2019 regulation scheme. For Professional Elective-VII scheme and its subjects refer to Apparel Tech Professional Elective-VII syllabus scheme. The detailed syllabus of brand management is as follows.
Course Objective:
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Unit I
Product – definition, types; product line, product mix; new product development; estimating market and sales potential, sales forecasting
Unit II
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Unit III
Brand Building: brand insistence model; advertising – definition, objectives, modes, economic and ethics; non-traditional marketing approach
Unit IV
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Unit V
Brand equity measurement systems; legal issues in brand management; global branding
Course Outcome:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Text Books:
- Brad Van Auken, “Branding”, Jaico Publishing House, Mumbai, India, 2010, ISBN: 817992668-0
- Mahim Sagar, Deepali Singh, Agrawal D.P., Achintya Gupta, “Brand Management”, Ane Books India Pvt. Ltd., India, 2009, ISBN: 8180522830
References:
- Harsh V. Verma, ” Brand Management”, Excel Books, New Delhi, India, 2004
- Philip Kotler. Waldemar Pfoertsch ,”B2B Brand Management” Springer Berlin Heidelberg 2006,ISBN -10 3-540-25360-2
For detailed syllabus of all the other subjects of Apparel Technology 8th Sem, visit Apparel Tech 8th Sem subject syllabuses for 2019 regulation.
For all Apparel Technology results, visit Anna University Apparel Tech all semester results direct link.