Apparel Retail Management detailed syllabus for Apparel Technology (Apparel Tech) for 2019 regulation curriculum has been taken from the Anna Universities official website and presented for the Apparel Tech students. For course code, course name, number of credits for a course and other scheme related information, do visit full semester subjects post given below.
For Apparel Technology 8th Sem scheme and its subjects, do visit Apparel Tech 8th Sem 2019 regulation scheme. For Professional Elective-VII scheme and its subjects refer to Apparel Tech Professional Elective-VII syllabus scheme. The detailed syllabus of apparel retail management is as follows.
Course Objective:
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Unit I
Apprel Retail Business Scenario
Retailing, current global and Indian retail scenario in garment and fashion, key drivers of Indian apparel retail business, growth of organized apparel retail in India; understanding the Indian retail economics, foreign direct investment in Indian apparel retail.
Unit II
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Unit III
Retail Management Design
Course Objective:
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Unit IV
Visual Merchandizing
Visual merchandising as a communication tool, presentations in visual merchandising, visual merchandising and enhanced customer buying decision, interiors with respect to brand, sensory elements, signs and graphics, focal point for season and type of sale; case studies on visual merchandising, neuro marketing, augmented reality and recent trends – interactive merchandizing
Unit V
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Course Outcome:
Upon completion of the course, the student shall know the
- Concept of retail management
- Retail management strategies
- Design of retail management
- Concept of visual merchandizing
- e-commerce, s-commerce
Text Books:
- Gibson G. Vedamani., “Retail Management Functional Principles and Practices, Third Edition” Jaico Publishing House, 2003, ISBN -10:81-7992-151-4.
- Martin.M. Pegler., “Visual Merchandising and Display”, (fifth edition), Fair Child Publications, 2011 , ISBN 10: 1563674459.
References:
For the complete syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
For detailed syllabus of all the other subjects of Apparel Technology 8th Sem, visit Apparel Tech 8th Sem subject syllabuses for 2019 regulation.
For all Apparel Technology results, visit Anna University Apparel Tech all semester results direct link.