Apparel Marketing and Merchandising detail syllabus for Fashion Technology (Fashion Tech), 2017 regulation is taken from Anna University official website and presented for students of Anna University. The details of the course are: course code (FT8651), Category (PC), Contact Periods/week (3), Teaching hours/week (3), Practical Hours/week (0). The total course credits are given in combined syllabus.
For all other fashion tech 6th sem syllabus for b.tech 2017 regulation anna univ you can visit Fashion Tech 6th Sem syllabus for B.Tech 2017 regulation Anna Univ Subjects. The detail syllabus for apparel marketing and merchandising is as follows.”
Course Objective:
- To acquaint the students of the concepts of business, merchandising, sourcing and export documentation
Unit I
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Unit II
Marketing for Apparel and Textile Products
Defining marketing, marketing mix the objectives of marketing department, market research, different types of markets, marketing strategies with respect to a product/brand, Indian apparel houses international marketing strategies and domestic marketing strategies, marketing models, B to B marketing, B to C marketing, direct marketing, digital marketing.
Unit III
Merchandising
Concepts of merchandising, concepts and apparel product lines, dimensions of product change, determination and development of product line and product range. Creative and technical design in garments and accessories, new product development and seasons of sale, costing, coordination and communication with the production house and export house
Unit IV
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Unit V
Export Docum Entation and Policies
Government policies a guide lines for apparel export and domestic trade, tax structures and government incentives in apparel trade. Export documents and its purposes, banking activities, Letter of credit, logistics and shipping, foreign exchange regulation, export risk management and insurance. Export finance, Special economic zones.
Course Outcome:
Upon completion of this course, the student shall be able to apply
- Concept of marketing and merchandizing in the apparel industry in India
- Procedure involved in the export of apparel
Text Books:
- Elian stone, Jean A samples, Fashion Merchandising, McGraw Hill Book Company, New York, 1985.
- Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha , Marketing Management A South Asian Perspective, Pearson Education, New Delhi, 2006
- Ruth E. Glock, Grace I. Kunz Apparel Manufacturing Sewn Product Analysis Fourth Edition, Pearson Prentice Hall, NJ, 2005.
References:
- Shivaramu S., “Export Marketing – A Practical Guide to Exporters, Wheeler Publishing, Ohio, 1996.
- Warren. J. Keegan and Mark.C.Green , Global Marketing, Pearson Prentice Hall, New Delhi, 2005.
- Grace I. Kunz , Ruth E. Glock, Apparel Manufacturing: Sewn Product Analysis, 4th Edition. Prentice Hall, 2004
For detail syllabus of all other subjects of B.Tech Fashion Tech, 2017 regulation do visit Fashion Tech 6th Sem syllabus for 2017 Regulation.
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