Marketing Fundamentals Syllabus for B.Tech Seventh Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.
The detailed syllabus for Marketing Fundamentals B.Tech 2016-2017 (R13) seventhsem is as follows
OBJECTIVES:
To understand the concepts of marketing process and strategies involved. To understand the importance and role of marketing in a global environment.
UNIT I : MARKETING PROCESS [9 Hours]
Definition, Marketing process, dynamics, needs, wants and demands, marketing concepts, environment, mix, types. Philosophies, selling versus marketing,organizations, industrial versus consumer marketing, consumer goods, industrial goods, product hierarchy
UNIT II : BUYING BEHAVIOUR AND MARKET SEGMENTATION [9 Hours]
Cultural, demographic factors, motives, types, buying decisions, segmentation factors demographic -Psycho graphic and geographic segmentation, process, patterns.
UNIT III : PRODUCT PRICING AND MARKETING RESEARCH [9 Hours]
Objectives, pricing, decisions and pricing methods, pricing management. Introduction, uses, process of marketing research.
TOTAL: 45 PERIODS
OUTCOME: Students learn the scope and process of marketing. They would be able to learn the importance of ethical marketing practices. They will learn the process of designing effective marketing strategies.
TEXT BOOKS:
- Govindarajan. M, “Marketing management – concepts, cases, challenges and trends”, Prentice hall of India, second edition 2007.
- Philip Kolter,Koshy Jha “Marketing Management”, Pearson Education ,Indian adapted edition.2007
REFERENCES:
- Ramasamy and Nama kumari, “Marketing Environment: Planning, implementation and control the Indian context”, 1990.
- Czinkota&Kotabe, “Marketing management”, Thomson learning, Indian edition 2007
- Adrain palmer, “ Introduction to marketing theory and practice”, Oxford university press IE 2004.
- Donald S. Tull and Hawkins, “Marketing Reasearch”, Prentice Hall of Inida-1997.
- Philip Kotler and Gary Armstrong “Principles of Marketing” Prentice Hall of India, 2000.
- Steven J.Skinner, “Marketing”, All India Publishers and Distributes Ltd. 1998.
- Graeme Drummond and John Ensor, Introduction to marketing concepts, Elsevier, Indian Reprint, 2007
For all other B.Tech PE 7th sem syllabus go to Anna University B.Tech PETROLEUM ENGINEERING (PE) 7th Sem Course Structure for (R13) Batch.All details and yearly new syllabus will be updated here time to time. Subscribe, like us on facebook and follow us on google plus for all updates.
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