Brand Management Syllabus for B.Tech Eighth Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.
The detailed syllabus for Brand Management B.Tech 2016-2017 (R13) eighthsem is as follows
OBJECTIVE: To introduce students to the concept of brand, brand building, branding strategies and legal issues in brand management
UNIT I [9 Hours]
Product – definition, types; product line, product mix; new product development; estimating market and sales potential, sales forecasting
UNIT II [13 Hours]
Brand – definition, evolution, importance; product vs brand; terminologies used in branding; branding – meaning, creation, challenges; brand design – understanding consumer, competition, components, brand identity – brand naming, logos, characters, slogans, tools to maintain identity, illustrations from apparel industry
UNIT III [9 Hours]
Brand Building: brand insistence model; advertising – definition, objectives, modes, economic and ethics; non traditional marketing approach
TOTAL : 45 PERIODS
OUTCOME: The students would have knowledge on consumer behaviour, brand identity and brand equity management
TEXTBOOKS:
- Brad Van Auken, “Branding”, Jaico Publishing House, Mumbai, India, 2010.
- Mahim Sagar, Deepali Singh, Agrawal DP, Achintya Gupta, “Brand Management”, Ane Books India Pvt. Ltd., India, 2009.
REFERENCE:
- Harsh V Verma, “ Brand Management”, Excel Books, New Delhi, India, 2004
For all other B.Tech FT 8th sem syllabus go to Anna University B.Tech FASHION TECHNOLOGY (FT) 8th Sem Course Structure for (R13) Batch.All details and yearly new syllabus will be updated here time to time. Subscribe, like us on facebook and follow us on google plus for all updates.
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