Anna University B.Tech FT (R13) 7th Sem Mini Visual Merchandising Detailed Syllabus

Visual Merchandising Syllabus for B.Tech Seventh Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.

The detailed syllabus for Visual Merchandising B.Tech 2016-2017 (R13) seventhsem is as follows

OBJECTIVES:

• To introduce the student to the fashion business segments
• To acquaint the students with fashion communication tools

UNIT I     [9 Hours]
Fashion Business – Nature – Environment – Segment of Fashion Industry. Merchandising – Principles, types. Product presentation – role of consumer.

UNIT II    [12 Hours]
Visual display – Fashion communication – Visual / 3D visual – Elements of visual merchandising. Visual merchandising as a communication tool, presentations in visual merchandising, visual merchandising and enhanced customer buying decision, interiors with respect to brand, 65 sensory elements, signs and graphics, focal point for season and type of sale.

UNIT III     [12 Hours]
Objectives of Store planning, location, design, retail image mix, and layout, the circulation plan for retail formats and a generic apparel and fashion store, buying, mark-up and mark-down in merchandise management, private apparel brands and labels. – windows – interiors – optimizing techniques in retail space. Study on apparel franchising, franchising in India.

Download iStudy Android App for complete Anna University syllabus, results, timetables and all other updates. There are no ads and no pdfs and will make your life way easier.

TOTAL : 45 PERIODS

OUTCOMES: The course would

• develop sound knowledge on store planning and optimizing apparel assortments
• prepare the students with knowledge on visual merchandising concepts

TEXTBOOKS:

• Marian L.Davis, “Visual Design in Dress”, Prentice Hall inc., 1976.
• Elaine Stone, “Fashion Merchandising”, Blackwell Science Ltd., 2000.
• Martin.M. Pegler, “Visual Merchandising and Display”, (fifth edition), Fair Child Publications, 2011.

REFERENCES:

• Frings G. S. “Fashion-from concept to consumer”.
• Gibson G. Vedamani., “Retail Management Functional Principles & Practices, Third Edition” Jaico Publishing House, 2003.
• Mike Easey, “Fashion Marketing ; Blackwell Science”, 2000.
• Maurice J. Johnson and Evelyne C. Moore, “Apperal product development”, Prentice Hall inc. 2001.

For all other B.Tech FT 7th sem syllabus go to Anna University B.Tech FASHION TECHNOLOGY (FT) 7th Sem Course Structure for (R13) Batch.All details and yearly new syllabus will be updated here time to time. Subscribe, like us on facebook and follow us on google plus for all updates.

Do share with friends and in case of questions please feel free drop a comment.