Fashion Forecasting Syllabus for B.Tech Sixth Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.
The detailed syllabus for Fashion Forecasting B.Tech 2016-2017 (R13) sixthsem is as follows
OBJECTIVE:
To impart knowledge on principles marketing, marketing research. Domestic and international market.
UNIT I [9 Hours]
Fashion market and marketing environment – market research – evaluating the collections – Fashion consumer – Consumer influence on market.
UNIT II [9 Hours]
Fashion, Fad, style – Application – Society Fashion and individual fashion – their Coordination – wardrobe.
UNIT III [9 Hours]
Applied illusions – Physical effects- Overall height – over all weight – Covering body defects by design – Visual design in Dress in Australia – Brazil – Germany – India – Japan – Nigeria.
TOTAL : 45 PERIODS
OUTCOME:
The students will have understanding on principles of marketing, factors affecting domestic and international market, fashion trends and consumer behaviour.
TEXTBOOKS:
- Marian L. Davis, “Visual Design in Dress”, Prentice Hall Inc., 1976.
- Elaine Stone,” Fashion Merchandising”, Blackwell Science Ltd., 2000.
- Mike Easey, “Fashion Marketing”, Blackwell Science, 2002.
REFERENCE:
- Maurice J.Johnson & Evelyn C.moore, “Apparel Product Development”, Prentice Hall Inc., 2001.
For all other B.Tech FT 6th sem syllabus go to Anna University B.Tech FASHION TECHNOLOGY (FT) 6th Sem Course Structure for (R13) Batch.All details and yearly new syllabus will be updated here time to time. Subscribe, like us on facebook and follow us on google plus for all updates.
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