Apparel Marketing and Merchandising Syllabus for B.Tech Sixth Sem is covered here. This gives the details about credits, number of hours and other details along with reference books for the course.
The detailed syllabus for Apparel Marketing and Merchandising B.Tech 2016-2017 (R13) sixthsem is as follows
OBJECTIVE: To acquaint the students of the concepts of business, merchandising, sourcing and export documentation
UNIT I : INTRODUCTION TO APPAREL BUSINESS [9 Hours]
International apparel business pattern, basic business concepts in Indian apparel export house, business operations in China and other south Asian countries. Business patterns for Indian apparel retail and home textiles. Understanding from concept board to finished product and its sequence.
UNIT II: MARKETING FOR APPAREL AND TEXTILE PRODUCTS [9 Hours]
Defining marketing, marketing mix the objectives of marketing department, market research, different types of markets, marketing strategies with respect to a product/brand, Indian apparel houses international marketing strategies and domestic marketing strategies, marketing models, B to B marketing, B to C marketing, direct marketing, digital marketing.
UNIT III MERCHANDISING [9 Hours]
Concepts of merchandising, concepts and apparel product lines, dimensions of product change, determination and development of product line and product range. Creative and technical design in garments and accessories, new product development and seasons of sale, costing, coordination and communication with the production house and export house
TOTAL : 45 PERIODS
OUTCOMES: Upon completion of this course, the student shall be able to apply
- Concept of marketing and merchandizing in the apparel industry in India
- Procedure involved in the export of apparel
TEXTBOOKS:
- Elian stone, Jean A samples, “Fashion Merchandising”, McGraw Hill Book Company, New York, 1985.
- Shivaramu S.,” Export Marketing” – A Practical Guide to Exporters”, Wheeler Publishing, Ohio, 1996.
REFERENCE:
- Ruth E. Glock, Grace I. Kunz ” Apparel Manufacturing Sewn Product Analysis” Fourth Edition, Pearson Prentice Hall, NJ, 2005.
For all other B.Tech FT 6th sem syllabus go to Anna University B.Tech FASHION TECHNOLOGY (FT) 6th Sem Course Structure for (R13) Batch.All details and yearly new syllabus will be updated here time to time. Subscribe, like us on facebook and follow us on google plus for all updates.
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