Agricultural Business Management Agri 6th Sem Syllabus for BE 2017 Regulation Anna Univ (Professional Elective II) detail syllabus for Agriculture Engineering (Agri), 2017 regulation is collected from the Anna Univ official website and presented for students of Anna University. The details of the course are: course code (AI8004), Category (PE), Contact Periods/week (3), Teaching hours/week (3), Practical Hours/week (0). The total course credits are given in combined syllabus.
For all other agri 6th sem syllabus for be 2017 regulation anna univ you can visit Agri 6th Sem syllabus for BE 2017 regulation Anna Univ Subjects. For all other Professional Elective II subjects do refer to Professional Elective II. The detail syllabus for agricultural business management is as follows.
Course Objective:
- To introduce the importance of Agri-business management, its characteristics and principles
- To impart knowledge on the functional areas of Agri-business like Marketing management, Product pricing methods and Market potential assessment.
Unit I
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Unit II
Agri – Business Organization
Principles, forms of agri-business organizations, staffing, directing, supervision and motivation. Controlling – types, performance evaluation and control techniques. Management approaches -Profit Centered Approach, Management by objectives and Quality Circles. Strength, Weakness, Opportunities and Threat (SWOT) Analysis.
Unit III
Agricultural Marketing
Functional areas of Agri-business – Production and Operations management – functions, planning physical facilities and managing quality. Agro-inputs and products inventory management – raw material procurement, inventory types, and costs. Marketing management- Marketing environment, marketing mix – Agricultural input marketing firms.
Unit IV
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Unit V
Market Promotion and Human Resources
Agricultural products – marketing promotion activities – product pricing methods. District Industries Centre – Consumer survey – Agricultural inputs retailing – Market potential assessment – types of distribution channels – Return on Investment – Personnel management. Recruitment, selection and training – Technology in Agri Business
Course Outcome:
- The students shall be exposed to various trends in agricultural business management.
Text Books:
- Himanshu, Agri Business Management – Problems and prospects, Ritu Publications, Jaipur, 2005.
- Smita Diwase, Indian Agriculture and Agribusiness Management, Krishi resource Management Network, Pune 2004.
References:
- Chandra Prasanna, Projects: Preparation, Appraisal, Budgeting and Implementation, Tata McGraw Hill Publications, New Delhi, 2001.
- Kotler, P., Marketing Management. Analysis, Planning and Control, Prentice Hall Inc., New York, 2001.
- Rao, V.S.P., and Narayana, P.S., Principles and Practices of Management, Konark Publishing Private Limited, New Delhi, 2001.
- Tripathy, P.C., and Reddy, P.N., Principles of Management, Tata McGraw Hill Publications, New Delhi, 2000.
For detail syllabus of all other subjects of BE Agri, 2017 regulation do visit Agri 6th Sem syllabus for 2017 Regulation.
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