Advertising &Salesmanship detail syllabus for Modern Office Practice (131), M scheme is taken from TNDTE official website and presented for diploma students. The course code (38187), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.
For all other office practice 4th sem syllabus for diploma m scheme tndte you can visit Office Practice 4th Sem Syllabus for Diploma M Scheme TNDTE Subjects. For all other ELECTIVE – II subjects do refer to ELECTIVE – II. The detail syllabus for advertising &salesmanship is as follows.
Rationale:
The success of any business is mainly depends on its ability in marketing the products. In the competitive business world, the seller has to take various advertising and sales promotion techniques to attain success in the business. This subject gives immense knowledge on various Advertising and sales promotion techniques.
Objectives:
The Students will be able:
- To know the various sales promotion techniques.
- To acquire knowledge on personnel selling.
- To know the role of advertisement in business
- To know recruitment and training of sales force.
- To understand the various motivational technique
Detailed Content:
Unit I
For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.
Unit II
Personal Selling
Personal selling – Importance and Objectives of personal selling – Qualities of a Good salesman – Duties and Responsibilities of sales man. Management of sales force – sales manager – qualities – functions – duties and responsibilities
Unit III
Advertising
Advertising – Meaning – Importance – Types – Advantages – Criticism. Preparation of an Advertisement Copy – qualities of a Good Advertisement Copy – Advertisement Media – Meaning – Kinds of Media – Advertising Agencies – Roles and Importance – Function – Advantages.
Unit IV
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Unit V
Consumerism
Evolution of Consumerism – consumer exploitation in India – major problems of consumers’ exploitation – Consumer Protection Act 1986 – Rights of Consumers.
Reference Books:
- Marketing Management – C.B. Gupta, Rajan Nair
- Adverting and salesmanship – P.Saravanavel&S.Sumathi
- Salesmanship and Advertisement – Dawar S.R
Model Question Paper
For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.
For detail syllabus of all other subjects of BE Office Practice, M scheme do visit Office Practice 4 syllabus for M Scheme.
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