38182: Marketing Office Practice 3rd Sem Syllabus for Diploma TNDTE M Scheme

Marketing detail syllabus for Modern Office Practice (131), M scheme is taken from TNDTE official website and presented for diploma students. The course code (38182), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.

For all other office practice 3rd sem syllabus for diploma m scheme tndte you can visit Office Practice 3rd Sem Syllabus for Diploma M Scheme TNDTE Subjects. For all other ELECTIVE – I subjects do refer to ELECTIVE – I. The detail syllabus for marketing is as follows.

Rationale:

The Marketing Subject gives knowledge about Market and product. It gives some idea on selection of a Product for the regular use.

Objectives:

The Students will be able:

1. To know about the evolution of marketing and function of marketing.
2. To understand the marketing mix and steps involved in development of a new product.
3. To know the pricing policy and physical distribution of marketing.
4. To impart knowledge on market segmentation.
5. To know about the Consumer behaviour on buying decisions.

Detailed Content:

Unit I

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Unit II

Marketing Mix And Product Planning

Marketing Mix – meaning – Product Planning & Development – Meaning and Important – Steps involved in the Development of a new product -Product and Product Line Modification – Diversification – Simplification – Product cycle – Stages in the product life cycle – Reasons for new product failure.

Unit III

Pricing And Physical Distribution

Pricing – Objectives of Pricing – Factors influencing Pricing Decisions -Process of Price determination – pricing policies and procedures – Kinds of Pricing – Physical Distribution – Importance – Various kinds of marketing channels – Distribution problems.

Unit IV

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Unit V

Consumer Behaviour

Buyer Behaviour – Meaning – Types of Buyers – Determinant of Buying Behaviour – Buying Decision Process – Characteristics of Buyer Behaviour – Buying Motives – Buying Decision Process – Motives of Industrial Consumers – Marketing and Government -Bureau of Indian Standards – Agmark – Green Marketing -Forward Trading in Commodities.

Reference Books:

1. Modern Marketing – R.S.N. Pillai, Bagavathi
2. Marketing -Rajan Nair
3. Marketing Management – Memoria Joshi

Marketing Model Question Paper

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

For detail syllabus of all other subjects of BE Office Practice, M scheme do visit Office Practice 3 syllabus for M Scheme.

Dont forget to download iStudy for latest syllabus and results, class timetable and more.