36482: Textile Advertisement Management Textile Marketing 6th Sem Syllabus for Diploma TNDTE M Scheme

Textile Advertisement Management detail syllabus for Textile Marketing And Management (125), M scheme is taken from TNDTE official website and presented for diploma students. The course code (36482), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below.

For all other textile marketing 6th sem syllabus for diploma m scheme tndte you can visit Textile Marketing 6th Sem Syllabus for Diploma M Scheme TNDTE Subjects. For all other ELECTIVE – II subjects do refer to ELECTIVE – II. The detail syllabus for textile advertisement management is as follows.

Rationale:

To understand the Textile industry and the market, an effort is made to equate the products’ features with the requirement of the Markets. In order to achieve this objectives a broad sweep various subjects in the entire textile spectrum is elaboratedto the level of the diploma students..

Objectives:

This subject is planned to provide an extended knowledge is marketing promotion for the students.

Unit – I

1. To understands advertising.
2. To understand the various advertising media.

Unit – II

1. To understand the basic ethics in advertising.
2. To know about the social implications of advertising.

Unit – III

1. To understand various methods creativity.
2. To understand various components.

Unit – IV

1. To understand the various media in advertising.
2. To understand the advertising budgets.

Unit – V

1. To understand on line advertising.
2. To understand advertising effectiveness measurements.

Detailed Content:

Unit I

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Unit II

Advertising And Society

The benefits of advertising. Impact of Advertisements on Children. Women in advertising. Ethics in advertising. Code of ethics and corporate social responsibility in advertising. Sales promotions = important features, types and activities. Public relations – Role, process, advantages and disadvantages of public relations. Publicity and its impacts.

Unit III

Creativity And Components Of Print Advertising

Creativity and advertising. Elements of creative advertising. The creative process. The layout of advertisements -Components, Background, Border, Caption, Coupon, Heading, Mascot., Slogan, Text and Trade mark. Balance, Weight, Format and Movement in print layout – Indian Advertising stalwarts.

Unit IV

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

Unit V

Online Advertisements & Evaluation

Importance and Objectives of online advertisements. Types of online advertisements -Types of web sites – Factors affecting page views – Mobile Internet – Measuring online advertising audience – Advertising research – AIDA, DAGMAR approaches – Types of advertising evaluations.

Text Books:

1. SAMGEETHA SHARMA & RAGUVEER SING ADVERTISING PRENTICEHALL Second Edition 2008

Reference Books:

For complete syllabus and results, class timetable and more pls download iStudy. Its a light weight, easy to use, no images, no pdfs platform to make students life easier.

For detail syllabus of all other subjects of BE Textile Marketing, M scheme do visit Textile Marketing 6 syllabus for M Scheme.

Dont forget to download iStudy for latest syllabus and results, class timetable and more.