Modern Marketing Management detail TNDTE Diploma syllabus for Textile Marketing And Management (TMM), M scheme is extracted from TNDTE official website and presented for diploma students. The course code (36443), and for exam duration, Teaching Hr/week, Practical Hr/week, Total Marks, internal marks, theory marks, duration and credits do visit complete sem subjects post given below. The syllabus PDFs can be downloaded from official website.
For all other textile marketing 4th sem syllabus for diploma m scheme tndte you can visit Textile Marketing 4th Sem Syllabus for Diploma M Scheme TNDTE Subjects. The detail syllabus for modern marketing management is as follows.
Rationale:
To understand the Textile industry and the market, an effort is made to equate the products’ features with the requirement of the Markets. In order to achieve this objectives a broad sweep various subjects in the entire textile spectrum is elaboratedto the level of the diploma students..
Objectives:
Unit I :
- To understand the basic concepts of Marketing and marketing thoughts. .
- To know the operating opportunities in macro & micro environments.
Unit II:
- To understand the buyer’s behavior and segmentation process
- To know what and various types of product concepts& new product Development.
Unit III :
- To understand the pricing Functions of setting, adapting & responding to price changes.
- To understand the work performed by marketing channels and the principles of marketing promotion
Unit IV:
- To understand the concept of contemporary marketing.
- To understand the evaluation of holistic marketing.
Unit V:
- To understand the important tools of internet marketing.
- To know about the designing and managing of e-marketing.
Detailed Content:
Unit I
For complete syllabus and results, class timetable and more pls download iStudy Syllabus App. It’s a lightweight, easy to use, no images, no pdfs platform to make students life easier.
Unit II
Marketing Environment, Segmentation & Buyer Behaviour, Product Analysis.
Market segmentation. Bases of segmentation & criteria for effective segmentation. Buyer behaviour, buying roles & influences. Buying Decision process. Components of Marketing Mix – 4 P’s & 8 P’s. Product strategy; Levels, line, Class & Family of product. Branding Meaning and types. Brand and trade Marks. Meaning. Of Packaging, Importance & Types. Labelling Meaning and functions. New product Development process & Product life cycle analysis.
Unit III
Marketing Mix; Pricing And Promotion.
Pricing considerations and various types of pricing. Cost plus pricing, Marginal cost pricing, Discriminatory pricing and effects of Price changes. Nature, Importance and work of Distribution channels. Retailing Types and Trends. Wholesale Management Types and Trends. Channel conflict. Advertising- AIDA & DAGMAR objectives, Copy writing. Print, radio, television, outdoor, transit advertising. Types of Advertising Budget. Sales Promotion-Definition and various types of sales promotion. Personal Selling, Public Relations and propagandas.
Unit IV
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Unit V
E-Marketing & Marketing Reserch:
Evaluation and Growth of Internet Marketing, Web Marketing and Mobile Marketing. Impact of social media in marketing-(Example: Face book, Twitter and whats app) – On line marketing portals – Examples like Myntra, Jaabong, Flipkart, Amazon, Naphtol and Snap deal. Market Research -Need, importance, Process and barriers. Characteristics of good Marketing Research.
Text Books:
- Philip Kotler/Kevin Lane/Abraham Koshu/ Mithileshwar Jha Marketing management Pearson prentice hall Twelfth Edition 2007
Reference Books:
For complete syllabus and results, class timetable and more pls download iStudy Syllabus App. It’s a lightweight, easy to use, no images, no pdfs platform to make students life easier.
For detail syllabus of all other subjects of BE Textile Marketing, M scheme do visit Textile Marketing 4th Sem syllabus for M scheme.
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