Planning of Mice Tourism detailed Syllabus for Travel & Tourism (TR), K – scheme has been taken from the MSBTE official website and presented for the diploma students. For Subject Code, Subject Name, Lectures, Tutorial, Practical/Drawing, Credits, Theory (Max & Min) Marks, Practical (Max & Min) Marks, Total Marks, and other information, do visit full semester subjects post given below.
For all other MSBTE 2nd Sem Syllabus K – Scheme Travel & Tourism, do visit MSBTE 2nd Sem Syllabus K – Scheme Travel & Tourism Subjects. The detailed Syllabus for planning of mice tourism is as follows.
Rationale
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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Course Outcomes:
Students will be able to achieve & demonstrate the following COs on completion of course based learning
- Identify the requirements of a business traveler
- Compute the potential of MICE tourism in India
- Organise the various types of meeting
- Plan a conference and other related events
- Organise conferences/Exhibitions/ Incentive tours
Unit I
Introduction to MICE Tourism 1.1 Introduction to Business Travel 1.2 Business traveler: Needs and Types, Characteristics. 1.3 Business & Leisure tourists: Difference, Links. 1.4 MICE: Meaning, Infrastructure, Venues, Amenities, Transport, Accommodation, Other support services. 1.5 MICE tourism in India and abroad.
Suggested Learning Pedagogy Chalk-Board Case Study Presentations
Unit II
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Unit III
Conference And Convention Business 3.1 Conference and convention center: Definition, Importance, facilities and Infrastructural requirements and types. 3.2 IACC (The International Association of conference Centers) guidelines for Conference center, ICPB ( Indian Convention Promotion Bureau) Role and Functions. 3.3 Planning a Conferences and Convention- procedure and Steps Site/Industry Visit
Suggested Learning Pedagogy Video Demonstrations Demonstration Chalk-Board
Unit IV
Exhibition and Trade Shows 4.1 Exhibition and Trade Show: Introduction, definition, types. 4.2 Features of exhibitions grounds (Hannover Messe- Germany, Pazhou complex-China). 4.3 World largest exhibitions (Drupa, Hannovermesse, Bauma, Canton). 4.4 Exhibition centers in India (Yashobhumi, Bhartmandapam, HITEX Hyderabad).
Suggested Learning Pedagogy Case Study Hands-on Site/Industry Visit Video Demonstrations
Unit V
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Practical / Tutorial Experiences
- * Online case study of MICE infrastructure such as Bharat Mandapam / Yashobhumi
- Prepare a report on MICE tourism status in India.
- * Organise dummy meetings in the lab with different purposes.
- * Search Incentive tour package in India and write what does package includes.
- * Visit the nearest conference /Exhibition center / Hotel and Write a report on the infrastructure provided by them
- Write a report on the IACC guideline for the conference center.
- * Organise Roadshows / New Product launching / Food mela / Exhibition on the institute campus.
- * Draw and present an Exhibition hall chart for the Hanover Messe and Pazhou complex.
- * Plan any MICE activity in the institute or visit any MICE Exhibition.
- * Prepare a planning checklist for the MICE project.
Note : Out of above suggestive LLOs – ‘*’ Marked Practicals (LLOs) Are mandatory. Minimum 80% of above list of lab experiment are to be performed. Judicial mix of LLOs are to be performed to achieve desired outcomes.
Micro Project / Self Learning
Assignment
- Visit any exhibition / road show / any other tourism event and write report of visit.
- Collect information on Conference centers / Hotels in any four cities in India and do an analysis of capacity for any MICE activity.
- Prepare a file with news related to MICE in India. (use various MICE related magazines)
- Do a case study of any one wedding destination in India
Micro project
- Prepare incentive tour package with promotional strategy for MICE
- Analyse a case study of any exhibition center in the world.
- Participate in any event as volunteers (up to 3 days maximum)
Laboratory Equipment / Software Required
For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier..
Learning Materials / Books
- J. Christopher Holloway and Claire Humphreys The Business of Tourism Sage Publication ISBN 9781529780994
- Swarbrooke John and Susan Horner Business Travel and Tourism Taylor & Francis Ltd, ISBN9780080490601
- Sanjaya Singh Gaur & Sanjay V Saggere Event Marketing And Management Vikas Publishing , ISBN 9788125914495
- A K Bhatia Business of Tourism: Concepts and Strategies Sterling Publishers Pvt.Ltd , ISBN 8120731875, 9788120731875
- World Tourism Organization MICE industry: an Asia-Pacific perspective World Tourism Organization ,ISBN-13 9789284414352
Learning Websites & Portals
- https://icpb.in/ ICPB (India Convention Promotion Bureau) is the only travel industry body with participation from the entire MICE industry
- https://www.youtube.com/watch?v=QupMyUyW3uM Bharat Mandapam’ Convention Centre inaugurated in Delhi
- https://www.youtube.com/watch?v=VKgIxw4oqms YASHOBHOOMI- Asia’s largest convention centre
- https://otm.co.in/ OTM is the #1 Travel Trade Show in Asia. It is the largest and most international gathering of travel trade buyers and professionals in India.
- https://wizcraft.co/ Wizcraft Entertainment Agency Pvt. Ltd.
- https://micetalk.com/ MICE Talk, India’s first and only monthly business magazine on all aspects of MICE (Meetings, Incentives, Conventions and Exhibitions).
- https://businesstalkmagazine.com/ Business Talk is a digital business magazine that caters to CEOs, Entrepreneurs, VC, and Corporates
- https://www.hannovermesse.de/en/ Exhibition ground – Hannover Messe – 496,000 m2 -Hanover, Germany
- https://www.ciie.org/zbh/en/AboutUs/Venueen The China Import and Export Fair Complex (the Canton Fair Complex for short) is one of the most advanced modern exhibition complexes in Asia.
For detail Syllabus of all other subjects of Travel & Tourism, K – scheme do visit Travel & Tourism 2nd Sem Syllabus for K – scheme.
For all Travel & Tourism results, visit MSBTE Travel & Tourism all semester results direct links.