Textile

18TX752: Retail Management Textile Syllabus for BE 7th Sem 2018 Scheme VTU (Professional Elective-4)

Retail Management detailed Syllabus for Textile Engineering (Textile), 2018 scheme has been taken from the VTUs official website and presented for the VTU students. For Course Code, Teaching Department, Paper Setting Board, Theory Lectures, Tutorial, Practical/Drawing, Duration in Hours, CIE Marks, Total Marks, Credits and other information, visit full semester subjects post given below. The Syllabus PDF files can also be downloaded from the official website of the university.

For all the other VTU Textile 7th Sem Syllabus for BE 2018 Scheme, do visit Textile Engineering 7th Sem 2018 Scheme. For all the Professional Elective-4 subjects refer to Professional Elective-4 Scheme. The detail syllabus for retail management is as follows.

Course Learning Objectives:

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
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Module-1

Introduction and Perspectives on Retailing World of Retailing, Retail management, introduction, meaning, characteristics, emergence of organizations of retailing – Types of Retailers (Retail Formats) – Multichannel Retailing -Customer Buying Behaviour, Historical Perspective, role of retailing, trends in retailing, FDI in Retail – Problems of Indian Retailing – Current Scenario.

Module-2

Marketing: Retailing, Role, Relevance & Trends. Retail Customer, Retail market segmentation &franchising, Relationship marketing in Retailing., Social Marketing in Retail management Strategic management: Retail in India, Services marketing and Management, International/Strategies, Pricing, Advertising & sales promotion.

Module-3

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It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
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Module-4

Store Management and Visual Merchandising: Store Management: Responsibilities of Store Manager, Store Security, Parking Space Problem at Retail Centres, Store Record and Accounting System, Coding System, Material Handling in Stores, Management of Modern retails -Store Layout, design: Types of Layouts, role of Visual Merchandiser, Visual Merchandising Techniques, Controlling Costs and Reducing Inventories Loss, Exteriors, Interiors Customer Service, Planning Merchandise Assortments -Buying systems-Buying merchandise and Retail Communication Mix.

Module-5

Retail Audit and ethics in Retailing: Undertaking an audit, responding to a retail Audit, problems in conducting a retail audit. Ethics in retailing, social responsibility and consumerism Retail Life Cycle – Innovation / Acceleration / Maturity / Decline, Multi-Channel Retailing.

Course Outcomes:

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
Get it on Google Play.

Question Paper Pattern:

  • The question paper will have ten full questions carrying equal marks. Each full question consisting of 20 marks.
  • There will be two full questions (with a maximum of four sub questions) from each module.
  • Each full question will have sub question covering all the topics under a module. The students will have to answer five full questions, selecting one full question from each module.

Text Books:

  1. Retail Management- A strategic Approach Alibris, Prentice Hall Retail Management Levy and Weitz McGraw Hill 2006
  2. Retail Management Chetan Bajaj Oxford University press
  3. First Steps In A Retail Career Wrice Mark Macmillan Publishers Australia
  4. The Art of Retailing A. J. Lamba McGraw Hill

Reference Books:

For the complete Syllabus, results, class timetable, and many other features kindly download the iStudy App
It is a lightweight, easy to use, no images, and no pdfs platform to make students’s lives easier.
Get it on Google Play.

For detail Syllabus of all other subjects of BE Textile Engineering, 2018 scheme, visit Textile Engineering 7th Sem Syllabus for 2018 scheme.

For all (CBSE & Non-CBSC) BE results, visit VTU BE all semester results.

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